BBAC has signed an agreement with Visa, a world leader in payments technology, under which all cards issued by the bank will be exclusively Visa-branded.
The agreement establishes a framework for BBAC’s card business and supports the bank’s plans to introduce new card offerings backed by Visa’s global payment network. Through this partnership, customers will benefit from secure, reliable, and widely accepted card solutions, both locally and internationally.
Commenting on the agreement, Ghassan Assaf, BBAC’s Chairman and General Manager, said:
“Choosing Visa as the exclusive network for our card portfolio reflects our focus on delivering secure, practical payment solutions with global reach. This partnership supports our plans to introduce new card offerings and explore further collaboration with Visa in the future.”
Mario Makary, Vice President and Country Manager for the Levant at Visa, said:
“We are delighted to be BBAC’s exclusive partner, a collaboration that reinforces our commitment to driving the growth of digital payments in the region. By leveraging Visa’s global network and advanced security technology, we look forward to supporting BBAC in delivering innovative, seamless, and rewarding payment experiences that meet the evolving needs of their customers.”
The partnership represents an important step in BBAC’s ongoing work to strengthen its card business. As implementation progresses, the bank will focus on executing its card strategy and ensuring that future offerings respond to customer needs and market developments.
About BBAC
Founded in 1956, BBAC (Bank of Beirut and the Arab Countries) is one of Lebanon’s leading commercial banks, offering a wide range of banking and financial services to individuals and businesses. BBAC operates branches in Lebanon and Iraq, along with a large ATM network to serve customers.
With a strong focus on innovation, customer satisfaction, and community development, BBAC continues to play a key role in the Lebanese banking sector. Learn more at www.bbacbank.com.
About Visa Inc.
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com