From a contemporary setting to curated hospitality moments, VOYAH brings design, culture and connection together at Taste of Dubai
Dubai, United Arab Emirates, 28 January 2026: VOYAH UAE, exclusively distributed in the UAE by Performance Plus Motors, is participating as the Official Automotive Sponsor of Taste of Dubai, bringing a refined lifestyle driven experience to one of the city’s most anticipated cultural and culinary events.
Set apart from the energy of the festival, VOYAH’s space has been designed as a calm, majlis-inspired retreat that blends Arabic hospitality with the serenity of a classical Chinese garden. The setting offers visitors a moment of pause within Taste of Dubai, reflecting the brand’s understated approach to modern luxury through atmosphere, design and cultural reference rather than traditional automotive display.
The VOYAH FREE and VOYAH DREAM will be on display throughout the festival, offering visitors the opportunity to experience the brand up close and register on site for an exclusive test drive of the VOYAH FREE directly from the event.
Extending its presence beyond the festival grounds, VOYAH is inviting wider community participation through a social media initiative that offers access to the Taste of Dubai experience, encouraging shared moments beyond the festival setting and reinforcing the brand’s focus on connection, accessibility and meaningful experiences.
Mohamed Elzawawy, General Manager of Performance Plus Motors, said: “Taste of Dubai brings together people who value quality, culture and experience. VOYAH’s presence has been designed to complement that spirit, offering something intentionally different from the surrounding energy. It’s about introducing the brand through atmosphere, design and cultural dialogue, rather than through convention.”
As the Official Automotive Sponsor, VOYAH’s presence at Taste of Dubai draws on design and cultural reference to sit naturally within the rhythm of the festival, reinforcing its position within the UAE’s evolving lifestyle and mobility space.
Performance Plus Motors
Performance Plus Motors is a leading automotive distributor in the UAE and the exclusive distributor of VOYAH in the region. Committed to delivering exceptional service and premium vehicle brands, the company brings innovation, reliability, and a customer first experience to the UAE’s evolving automotive landscape.