Beirut, August 29, 2016 – Ford Motor Company, along with its distributors in the Middle East region, has revamped the Ford Protect Program offering customers the choice to upgrade their existing maintenance plans to enhance vehicle performance.
The program which helps minimize future repair costs and ensures maximum peace of mind for Ford customers, has introduced the Severe Duty Maintenance plan exclusively to the region, offering more frequent servicing of the auto transmission fluid, coolant and plugs due to harsh climate conditions. Customers with vehicles 2013 to current model year can now upgrade from their existing 3-year/60,000km or 3-year/ 64,000km Premium Maintenance Plan to 5-years/100,000km, 5-years/160,000km or 5-years/200,000km plans respectively.
Serving the needs of high mileage drivers, two new additions have been made to the PremiumCARE Plan. Covering parts and labor costs needed to repair thousands of key components such as engine, transmission, steering, brakes, front suspension, electrical and more, customers can now choose between a 6-years/200,000km or 7-years/ 200,000km plan.
“After-sales service support is a key factor in gaining customer confidence and ensuring continued trust in the Ford brand,” said Nerishinie Ragaven, Ford Protect Sales manager. “The exclusive offering of the Severe Duty Maintenance plan and additions to the PremiumCARE Plan sets us apart from the competition and demonstrates our commitment to the region.”