Forming part of the brand’s exclusive content for Expo 2020 Dubai, the activation is inspired by the traditional Japanese craft form
Dubai, UAE (10 January 2022) – As the Official Automotive Partner of Expo 2020 Dubai, Nissan is bringing to the forefront its sustainability and carbon neutrality goals through a public pledge for climate action. Forming part of the exclusive content created for Expo 2020 Dubai and hosted on The Nissan Next website, the digital activation encourages participants to make a commitment towards a more sustainable future and allows them to design their own Origami bloom.
Embracing the brand’s rich Japanese heritage, the digital campaign underlines Nissan’s sustainability goals with a digital-first approach, while inspiring change by making individuals more conscious of their actions. Building on Nissan’s engaging “Let’s Move” brand campaign for Expo 2020 Dubai, the Origami digital activation allows individuals to make their own pledge towards reducing their carbon footprint – with actions that include turning off lights, recycling, and generating clean energy through the installation of solar panels, amongst others.
Individuals are invited to create unique designs as the backdrop for their pledges, with five color options and six patterns to choose from – including Sakura (cherry blossom) symbolizing new beginnings; Asanoha (hemp leaf) representing growth; and Kagome, a tech-forward geometric pattern based on a Nissan taillight design.
Abdulilah Wazni, Director of Marketing & Product at Nissan Middle East, said: “Through our latest campaign, we want to draw attention to the importance of building a more sustainable future. At Nissan we do this by utilizing technology and driving innovation to enrich people’s lives. Our digital activation is another step we want to take in the right direction, with an aim to start the right conversations and make people more conscious of their actions, while helping us all move together towards a cleaner and greener future.”
Nissan Origami is the latest in a series of digital activations created by Nissan to highlight its partnership with Expo 2020 Dubai. This also complements Nissan’s first event at Expo 2020 Dubai, which featured a region-first showcase of the all-electric Ariya in October 2021. The Ariya, Nissan’s first all-electric crossover, symbolizes the brand’s forward-looking journey into the future of electrification and sustainable mobility.
Last year, Nissan solidified its global sustainability commitments by setting the goal of achieving carbon neutrality across the company’s operations and the life cycle of its products by 2050. Part of this effort is Nissan Ambition 2030, the company’s new long-term vision for empowering mobility and beyond. Responding to critical environmental, societal and customer needs, Nissan aims to become a truly sustainable company, driving towards a cleaner, safer, and more inclusive world.
About Nissan Motor Co., Ltd.
Nissan is a global car manufacturer that sells a full line of vehicles under the Nissan, INFINITI and Datsun brands. Nissan’s global headquarters in Yokohama, Japan, manages operations in four regions: Japan-ASEAN, China, Americas, and AMIEO (Africa, Middle East, India, Europe & Oceania).
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