- Continued 100-year anniversary celebrations as MG participates and launches new models
- A total of 15 models set to be on display, highlighting the brand’s versatile, strong lineup
- Participation and activities reflect Saudi Arabia’s importance for the British-born brand
(23 October, 2024), MG Motor Middle East has announced the British-born brand’s plan to launch three new models in the Middle East during the Jeddah International Motor Show. As the Kingdom’s premier automotive event draws near, and as MG continues to celebrate its centenary this year, the brand is preparing to further strengthen its presence and impact with a display of 15 of its latest models, one of which will be a global premiere with the other set for a regional unveiling.
Held at the Jeddah Superdome from October 29th to November 2nd, the motor show serves as a pivotal platform for automotive brands to engage with industry leaders, potential customers, and media representatives. MG’s participation in this prestigious event underscores the brand’s commitment to the Saudi Arabian market, which remains a crucial driver in the brand’s ongoing regional expansion.
Tom Lee, Managing Director of MG Motor Middle East, commented: “The Jeddah International Motor Show is one of the most important automotive events in the region, and MG’s participation reflects our dedication to the Saudi market and our wider vision for growth across the Middle East. We are excited to present a diverse line-up of models that exemplify our commitment to innovation, performance, and customer satisfaction.”
This year’s motor show will see MG Motor offer visitors a close look at a wide array of vehicles, from electric and hybrid options to fuel-efficient sedans and robust SUVs. With the Saudi market continuing to embrace the latest in automotive technology, MG is well-positioned to highlight its cutting-edge advancements, including electric mobility, advanced safety features, and the integration of the latest infotainment systems.
With Saudi Arabia’s automotive industry rapidly evolving, MG Motor remains at the forefront of this transformation. The company’s participation in the Jeddah International Motor Show aligns with the Kingdom’s Vision 2030 goals, which emphasise the importance of innovation, sustainability, and future-forward technology within the local automotive landscape.
Building on the strong presence MG has in the region, the brand’s display is set to create excitement and anticipation during The Jeddah International Motor Show, which will offer visitors an exclusive chance to witness MG’s progress and future vision firsthand.
About MG Motor:
MG Motor is a British-born automotive brand established in 1924, known for its historic models, awards, and achievements throughout the past 100 years. MG was founded by William Morris and Cecil Kimbers and has one of the oldest car clubs in the automotive industry. Best known for its two-seat open sports cars, MG Motor also produced saloons and coupes. Since its acquisition of MG, SAIC MOTOR, as a Global Top 500 company, has opened a new chapter for this British icon. MG Motor is at the forefront of the introduction of innovative technologies and new energy vehicles for car buyers.