Locations, premières and events with the Trident Brand at Modena’s open air festival
Modena, 29 June 2021 – Maserati will participate with premières, conferences and dynamic events at the third edition of the Motor Valley Fest, the great open air festival celebrating Italy’s “Motor Valley”, to be held in Modena from Thursday 1st to Sunday 4th July.
The second edition due to be held as a live event, after the digital version in 2020, will take over the iconic locations and piazzas of the city in Italy’s Emilia-Romagna region that has been home to Maserati for over 80 years. Once again, the event celebrates the alliance between the Trident Brand, its native area, innovation and passion, factors that have always been central to the Brand and are still at the heart of its new Era.
Maserati’s participation in the Motor Valley Fest will get under way at 09:00 hrs on 1 July at the city’s Military Academy (Piazza Roma), with the traditional opening conference.
The opening ceremony will conclude with the global unveiling of a special
Levante Trofeo Fuoriserie Edition created exclusively with Massimo Bottura.
The Motor Valley Fest 2021 will also mark the start of the new Factory Tours, organised for enthusiasts who wish to visit the historic Modena plant, recently modernised to house the MC20 supercar production line, the new painting line and the innovative Engine Lab, which builds the Nettuno, the engine designed and developed by Maserati and covered by a patent 100% owned by the company itself.
The following is the detailed program of the events, round table discussions and dynamic tests in which Maserati will take part on the streets and in the squares of the city of Modena.
Corollary events and
round table discussions
The Brand’s values of innovation, passion and design will again be in the
spotlight at the Motor Valley Fest, with a series of specific talks and events.
Maserati’s experts will be participating in the following round table
discussions:
Thursday 1 July | 11:00 – 12:30 hrs | Military
Academy
Motor Valley Top Table featuring Francesco Tonon, Head of Product
Planning, Maserati FuoriSerie&Maserati Classiche
Friday 2 July | 09:00 – 09:45 hrs | Law
Faculty – Via S. Geminiano, 3
“Sustainability and Electric” featuring Davide Danesin, Maserati GT Line
Program Executive
Friday 2 July | 11:00 – 11:45 hrs | Law
Faculty – Via S. Geminiano, 3
“Social changes: how consumers change?” featuring Paolo Tubito, Maserati
CMO
Friday 2 July | 14:00 – 14:45 hrs | Law
Faculty – Via S. Geminiano, 3
“Design” featuring Klauss Busse, Maserati Head of Design
Friday 2 July | 16:15 – 17:00 hrs | Law
Faculty – Via S. Geminiano, 3
“Heritage” featuring Enrico Billi, Maserati Head of Product Management & Go-To-Market
Friday 2 July | 16:30 – 17:00 hrs | Law
Faculty – Via S. Geminiano, 3
“Maserati Talent Talk”, a 40-minute presentation of the company and its
key professionals and a 15-minute question and answer session with students.
Featuring Marco Magnanini – Maserati Global Brand Manager.
Modena’s Old Town Centre
provides an open air stage
Ghibli Hybrid, the Brand’s first electrified car, will be on show in the
Courtyard of the Military Academy, while Piazza Roma is the backdrop for an
original display in the colours of the Italian flag, created in the bodywork of
the MC20 (in Bianco Audace colour), Quattroporte Trofeo (green) and Ghibli
Trofeo (red), the most extreme, powerful trims of the Maserati sedans.
Dynamic event in the Novi Sad Park area
On Friday 2 July, the Novi Sad Park will become an arena, where two MC20 supercars, one dark blue and one white, will be put through their paces from 11:30 and at 15:45 hrs, highlighting the stunning performance of the Nettuno engine on the straights and corners of a new temporary city-centre circuit certified by ACI Sport, called the “Motor Valley Arena”.
Maserati Modena plant
Factory Tour
Coinciding with the Motor Valley Fest, Maserati reopens the doors of its
history plant on Viale Ciro Menotti, recently modernised and dedicated solely
to the production of the new MC20 super sports car.
The Modena plant is a magical location that
combines the Brand’s “made in Italy” DNA and its Heritage with an irrepressible
drive towards the future and innovation: the plant has been updated with
production, engine assembly and painting facilities to house the production of
the MC20 and its future electric version.
From Thursday 1 July the plant will be open for tours from 09.00 to 17:30 hrs,
offering a first-hand view of how an icon is born; booking is required at https://motorvalley.it/partner/maserati-automobili/.
The public will also be able to visit the Showroom, which during the Motor Valley Fest will host an installation dedicated to the Maserati 250F, the Formula 1 single-seater that carried Juan Manuel Fangio to victory in the 1954 and 1957 F1 world championships. Also on show will be the Quattroporte Fuoriserie Unica One-Off car built to represent and identify the Unica collection of Maserati’s customisation program.
Maserati S.p.A.
Maserati produces a complete range of unique cars with an amazing personality, immediately recognisable anywhere. With their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been a global automotive industry benchmark. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available on more than seventy markets internationally. Ambassadors of this heritage are the Quattroporte flagship, the Ghibli sports sedan, and the Levante, the first made by Maserati SUV, all models denoted by use of the choicest materials and technical solutions of the utmost excellence. Ghibli and Levante are now also available in hybrid version and are the Trident Brand’s first electrified cars. A complete range, including V6 and V8 petrol and 4 cylinder hybrid powerplants, with rear-wheel and four-wheel drive. The Trofeo Collection, comprising Ghibli, Quattroporte and Levante, equipped with the powerful 580 hp V8 engine, is the supreme expression of the Trident Brand’s high-performing DNA. The top-of-the-range is the MC20 supercar, powered by the ground-breaking Nettuno V6 engine, incorporating F1-derived technologies now made available in the power unit of a standard production car for the first time. Today, the Maserati range is produced at three plants: Ghibli and Quattroporte are built at Grugliasco (Turin) at the Avvocato Giovanni Agnelli Plant (AGAP), and Levante at the Mirafiori Plant in Turin. MC20 is produced in Modena, at the historic Viale Ciro Menotti plant.