The United States debut of the MC20 Cielo super sports car and prestigious “House of Maserati” made the Trident brand the star of the prestigious Pebble Beach event in California
MONTEREY, Calif. – 22 August 2022 – Maserati had a prominent presence in Monterey, California, during the prestigious “Pebble Beach Concours d’Elegance” weekend.
The event, which began with the North American debut of the MC20 Cielo – the new open-top version of the MC20 super sports car, continued with activities at the exclusive “House of Maserati” at Pebble Beach. The culmination was the Trident brand displaying its latest addition at the “Pebble Beach Concours d’Elegance”.
On Friday, the MC20 Cielo was presented at “The Quail, A Motorsports Gathering” by Davide Grasso, Maserati Chief Executive Officer, and Bill Peffer, CEO of Maserati Americas, together with Klaus Busse, Head of Maserati Design. The 630-hp convertible version was the star of the show, with thousands of fans given the opportunity to admire the new car under the California sky. Also on display at The Quail were the new Grecale Trofeo performance? SUV and the MC20 Coupé super sports car,
Nearby, the elegant “House of Maserati” was created to provide a suitably luxurious representation of the Trident brand’s style, offering its friends typical Italian ‘La Dolce Vita’ hospitality along with the option to experience the audio performance of the prestigious sound system from Sonus faber, one of the Modena automaker’s partners. The “House of Maserati” was designed to give its guests a unique experience, featuring certain typical aspects of the brand’s DNA – comfort, design, elegance and style.
On Sunday, at the main event in the “Pebble Beach Concours d’Elegance”, the MC20 Cielo was the true star of the show on the Concept Lawn, attracting the attention of all the fans who – for the first time in North America – could see up close a first-of-its-kind car, which can deliver the performance of a true super sports car, together with an immersive driving pleasure the like of which has never been seen before.
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Maserati S.p.A.
Maserati produces a complete range of unique cars, immediately recognisable for their extraordinary personality. Thanks to their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available in more than seventy markets internationally. The ambassadors of this heritage are the Quattroporte flagship, the Ghibli sports sedan, the Levante – the first SUV made by Maserati, and the Grecale, the all-new “everyday exceptional” SUV, all models characterised by the use of the highest quality materials and excellent technical solutions. Ghibli, Grecale and Levante are also available in hybrid versions. A complete range, equipped with 4-cylinder hybrid powertrains, V6 petrol and V8 petrol, with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident Brand. The top of the range is made up of the MC20 super sports car and the MC20 Cielo spyder, powered by the ground-breaking Nettuno V6 engine, incorporating F1-derived technologies available in the power unit of a standard production car for the first time.