- Kia highlights inspiring stories of repeat buyers and high-mileage drivers who continue to choose the brand year after year for its reliability. •
- The testimonials position Kia as a customer-centric brand that consistently evolves to meet customer needs. •
- Kia’s positive customer experiences are a direct result of its commitment to quality, safety, and innovation.
Dubai, United Arab Emirates, April 7, 2025: At the heart of Kia Middle East & Africa’s success lies trust, loyalty of its customers, and an unwavering commitment to quality. To celebrate this enduring bond, Kia is spotlighting remarkable real-life stories from its community of devoted drivers.
One such story is that of Abdulmajeed Albadrani, an avid road-tripper from Madinah Saudi Arabia, whose 2017 Kia Optima has accompanied him on countless journeys, covering over one million kilometres across the region. From city roads to cross-border travels through Dubai, Kuwait and Qatar, his experience highlights the durability and dependability that define Kia’s vehicles. Albadrani fondly calls his Kia Optima “memories on wheels”, and for him, driving is “full freedom” and a “source of happiness”, with the vehicle being his trusted companion on long and short journeys.
For Sultan Al Harbi, CEO of Rotana Rental Group, Kia vehicles have become central to his thriving business. Managing a fleet of 17,000 cars that span over 85 branches across Saudi Arabia, Al Harbi values efficiency and dependability. Today, 40% of his company’s fleet consists of Kia models, a testament to their performance and reliability. His personal vehicle of choice, the 2024 Kia Sportage, reflects his continued confidence in Kia’s evolution.
“These real-life stories are a testament to the trust and loyalty that Kia owners place in our brand,” said Ahmed Soudodi, Vice President, Product, Marketing & Mobility at Kia Middle East & Africa. “At Kia, quality is more than just a standard that needs to be attained. It’s a promise we make to our customers every single day. Whether it’s repeat buyers who continue to choose Kia or high-mileage drivers pushing the limits of durability, these positive experiences reinforce our commitment to providing world class reliability, safety, and customer-centric innovation.”
For decades, Kia has evolved alongside its customers, continuously enhancing quality, safety, and technology across its lineup. Demonstrating a strong global presence, Kia operates state-of-the-art R&D centres and nine manufacturing facilities across 175 countries, ensuring that every vehicle meets the highest standards of quality and innovation.
Kia has earned numerous accolades from prestigious organisations worldwide that recognise its excellence in design, performance and sustainability. The brand’s commitment has made it the most awarded car brand in J.D Power history, reflecting its dedication to quality, innovation and customer satisfaction.
Kia remains dedicated to pioneering advancements as a Sustainable Mobility Solutions Provider, continuing to redefine what’s possible for drivers in the MENA region.
The full video is available to watch on Kia’s YouTube channel: https://www.youtube.com/watch?v=kuRzU1jnlul
Kia Corporation
About Us
Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.
For more information, visit the Kia Global Media Center at www.kianewscenter.com