- Bentley Emirates awarded ‘Retailer of the Year for Marketing’ as well as the ‘Winning Culture Award.’
- Bentley Abu Dhabi won ‘Retailer of the Year’ for Sales and ‘Sales Team Challenge Award,’ and Bentley Dubai won ‘Retailer of the Year in the Mulliner Category.’
Dubai, UAE—March 25, 2025: Bentley Emirates, part of the Al Habtoor Motors Prestige Division, is proud to announce that it has won five prestigious awards at the Bentley Regional Dealer Conference for the Middle East, India, and Africa (MEIA) for 2024 performance. These accolades underscore Bentley Emirates’ exceptional performance in the UAE luxury automotive industry, consistently setting new benchmarks in Sales, Marketing and Customer Satisfaction, while also solidifying its position as a global leader.
Surpassing last year’s awards, Bentley Emirates continues to demonstrate its growth and commitment to excellence. In 2024, Bentley Abu Dhabi was honored with Retailer of the Year 2024 in the Sales Category, a recognition of its exceptional drive and determination in outperforming sales targets and delivering unparalleled customer experiences. Bentley Abu Dhabi also won the Sales Team Challenge Award for consistently exceeding expectations, creating meaningful customer relationships, and generating sustained demand.
Bentley Dubai emerged as the standout winner of the Retailer of the Year 2024 in the Mulliner Category for its impressive sales of bespoke, high-value Bentley vehicles with special Mulliner specifications, demonstrating its ability to cater to the most discerning customers.
In recognition of its continued excellence, Bentley Emirates received the Retailer of the Year for Marketing award for its innovative and effective marketing strategies, which elevated the Bentley brand to new heights while generating demand for the brand. Lastly, the Winning Culture Award was presented to Bentley Emirates for the team’s remarkable resilience and continued success, even in the face of challenges, while still meeting their high annual targets.
Building on these remarkable achievements, Bentley Emirates further cemented its leadership in the region by recording the highest number of Bentley sales in the MEAI region in 2024. This milestone strengthens its dominant position and reaffirms the dealership’s consistent ranking among the top three Bentley retailers globally.
Ahmed Al Habtoor, Chief Executive Officer of Al Habtoor Motors, commented, “At Al Habtoor Motors, we are constantly driven by a forward-thinking strategy aimed at solidifying our leadership position and paving the way for continued growth and innovation across all our divisions. These accolades serve as a testament to the dedication of our teams, who consistently strive to deliver unparalleled customer experiences. As we look to the future, we will continue to embrace new opportunities, foster innovation, and ensure that we remain at the forefront of the global automotive industry.”
Joseph Tayar, Director of Al Habtoor Motors Prestige Division, said, “Bentley Emirates continues to set the benchmark for excellence in the region, with a commitment to delivering unmatched luxury and personalized service—values that reflect the high standards we uphold across our Prestige Division. These awards reflect our ability to exceed expectations and drive innovation. Bentley Emirates plays a pivotal role in Bentley’s success and will undoubtedly continue to lead the way in luxury automotive experiences across the Middle East and beyond.
With a strong focus on innovation, excellence, and customer satisfaction, Bentley Emirates is poised for continued success in the years ahead, committed to providing exceptional luxury experiences to Bentley customers across the Emirates.
About Al Habtoor Motors | Luxury Division:
Part of the renowned Al Habtoor Group and established in 1983, Al Habtoor Motors is the official dealer partner for Bugatti Automobiles S.A.S., the sole authorized importer for Bentley Motors, Rimac Automobili, and Pagani Automobili S.p.A.
Working with the luxury brand Bugatti for over a decade in the U.A.E., Al Habtoor Motors has been Bugatti’s official dealer partner since 2006 and a Bugatti Service Partner of Excellence since 2013. Bugatti UAE is the brand’s most successful dealer in the world and boasts the world’s largest showroom, which sprawls over 240 square meters.
For seven consecutive years (2011–2017), Al Habtoor Motors held the title for “Number 1 Dealer in the World” and again regained that title in 2019. In 2022, Bentley Emirates won ‘Retailer of the Year’ and ‘Sales Retailer of the Year’ at the Middle East and Africa Bentley Regional Dealer Conference. In 2023, Bentley Emirates won Retailer of the Year for Marketing and Marketing Manager of the Year, Bentley Abu Dhabi won Sales Dealer of the Year, and Bentley Dubai won Pre-owned Retailer of the Year.
In 2024, Bentley Emirates won Retailer of the Year for Marketing and the Winning Culture Award; Bentley Abu Dhabi won the Retailer of the Year in the Sales Category and the Sales Team Challenge Award; and Bentley Dubai won the Retailer of the Year in the Mulliner Category.
In 2016 the company opened the world’s largest Bentley Motors showroom on Dubai’s Sheikh Zayed Road. In 2020, it launched a new state-of-the-art showroom in Abu Dhabi.
Delivering the highest standards of professionalism, quality, and customer service, Al Habtoor Motors also has one of the largest aftersales facilities in the world, located in Dubai Industrial City, which services all of its prestige brands under one roof.