Engaging workshops aimed at to empowering participants with tools and knowledge to promote sustainability and create a better future for the community and environment
Abu Dhabi, August 25, 2023: Al Masaood Group, one of Abu Dhabi’s leading business conglomerates, has rolled out a series of exclusive workshops focused on sustainability to celebrate Emirati Women’s Day. In line with this year’s theme, “We Collaborate for Tomorrow,” the workshops conducted by Emirates Nature – World Wildlife Fund (WWF) were designed to empower Emirati women in Abu Dhabi and Al Ain to contribute to a greener and more sustainable future.
Emirates Nature in Association with WWF is a non-profit organisation and an environmental federal charity established to drive positive change in the UAE to conserve the nation’s natural heritage. The organisation was founded in 2001 under the Honorary Founder and President of Emirates Nature-WWF, H.H. Sheikh Hamdan bin Zayed Al Nahyan, the Ruler’s Representative in the Al Dhafra Region and Chairman of the Governing Board of the Environment Agency‒Abu Dhabi, as a legacy of the late Sheikh Zayed’s vision for the UAE.
Bothaina Al Ali, Group Head of HR at Al Masaood Group said: “We are pleased to have the opportunity to host these truly engaging workshops on the momentous occasion of Emirati Women’s Day. Through the empowerment of women and equipping them with the essential tools and extensive knowledge to promote sustainability, we firmly believe that we can ignite positive change and shape a brighter tomorrow for our community and the environment alike.”
One of the workshops, titled “Measure Your Eco-Footprint” allowed participants to better understand the concept of Circular Economies and their profound impact on our world. Through dynamic group collaborations and brainstorming sessions, the participating employees had the chance to actively discuss resource conservation, waste reduction, and sustainable alternatives.
The second workshop, “Caught on Camera,” offered an exhilarating opportunity to explore UAE wildlife through state-of-the-art motion-sensing camera traps. Participants had the chance to contribute their knowledge in identifying the diverse array of wildlife captured in the footage. By lending their insights, the participants were also able to accurately identify some of the UAE’s indigenous species and deepen their understanding of the country’s valuable eco-diversity.
The workshops underscored Al Masaood’s commitment to sustainability and environmental conservation. Participants gained invaluable knowledge, hands-on experiences, and a chance to champion the drive for a greener and more sustainable future.
About Al Masaood
Established in 1970, Al Masaood Group was the first company to be registered in the Abu Dhabi Chamber of Commerce and holds trade registration No. 1. The company is the authorised dealer of global brands such as Nissan, INFINITI, Renault, Bridgestone, MTU, Volvo Penta, Nidec Leroy Somer, Renault Trucks and UD Trucks. The Group also has its own suite of homegrown businesses and brands.
Supporting the UAE’s strategy for sustainable growth and economic diversity, Al Masaood provides a wide range of industrial solutions for the strategic sectors – oil & gas, utilities, marine, heavy equipment & machinery, logistics, and modular construction. It also caters to various retail sectors, including automotive and accessories. Recently, Al Masaood has launched the UAE’s first local manufactured solar charging solution for electric vehicles and hybrid marine vessels.
Al Masaood manages First Stop and Autoserv retail outlets within ADNOC stations across Abu Dhabi, Al Ain, and the Western Region, offering a wide range of car pitstop services. It also owns and manages almost 40 prominent properties around the capital ranging from showrooms to offices, as well as a network of aftersales and certified pre-owned vehicles centres across the UAE.
Selected as one of Forbes’ Top 100 Arab Family Businesses for two years in a row, the Group employs over 3,000 employees from 54 nations. With an active Emiratisation agenda and training programmes for both vocational and on-the-job skill advancement for Emiratis. The Group has an extensive CSR agenda in Abu Dhabi and supports the capital’s sporting initiatives run by Abu Dhabi Sports Council.