The collaboration reinforces Al Masaood and Al Jazira’s commitment to youth empowerment and community wellbeing through sport.
Abu Dhabi, 10 February 2026: Al Masaood Automobiles, the authorised distributor of Nissan in Abu Dhabi, Al Ain and the Al Dhafra Region, and Al Jazira Club, one of the most successful and prestigious sports clubs in the United Arab Emirates, have announced the renewal of their partnership, reaffirming Al Masaood Automobiles as the Club’s Official Automotive Partner.
Building on a successful collaboration established in 2020, the renewed partnership continues to support community initiatives through fan activations and sports development programmes, strengthening Abu Dhabi’s sporting landscape and supporting its long-term vision for community wellbeing.
Under the renewed agreement, Al Masaood Automobiles Nissan will continue providing Al Jazira FC with mobility solutions and logistical support to assist with team preparations, operations, and event requirements. In return, Al Masaood Automobiles will receive enhanced brand visibility and marketing rights through a comprehensive set of club assets, including Al Masaood logo placement on the football team’s official match shirts, branding on stadium perimeter boards and in-stadium signage, brand presence on stadium LED screens, boards and media backdrops.
In addition to matchday visibility, both parties will collaborate on youth engagement initiatives, fan activations, and local sports development programmes, ensuring the partnership generates meaningful impact beyond the pitch.
Irfan Tansel, Chief Executive Officer at Al Masaood Automobiles, said: “Al Jazira Club has long embodied Abu Dhabi’s sporting identity and community values, which closely align with Al Masaood’s efforts to promote sports in our capital Abu Dhabi. As one of the capital’s most influential clubs, we are happy to renew our partnership, supporting the club’s role in nurturing local talent and uniting fans across generations. Sport is a universal language that brings people together, and football reflects many of the values that Nissan and Al Masaood Automobiles stand for; teamwork, resilience, and a spirit of determination. Through our renewed partnership with Al Jazira Football Club, we aim to engage with young people in meaningful ways, encourage active and healthy lifestyles, and deepen our connection with the community.”
From his side, Mr. Jamal Saeed Al Nuaimi, Group CEO of Al Jazira Club, commented:
“We are pleased to continue our journey with Al Masaood Automobiles and Nissan; two names that carry both local legacy and international recognition. This partnership reflects our shared ambition to be leaders not only on the pitch but also within the community. Together, we will continue to build meaningful connections with our fans and customers and celebrate the spirit of Abu Dhabi through sports and football.”
The partnership reinforces Al Masaood’s Sports and Youth CSR pillar, focused on cultivating a competitive, health-conscious generation in the UAE. It also strengthens Al Jazira Club reputation as one of the leading sports and community organisations, nurturing the next generation of Emirati and UAE-based talent through structured football pathways, grassroots engagement, and programmes that promote active, healthy lifestyles, in line with Abu Dhabi’s ambition to become a global hub for sporting excellence.
About Al Masaood Automobiles
Al Masaood Automobiles is authorised distributor of Nissan, INFINITI and Renault in Abu Dhabi, Al Ain, and the Al Dhafra Region for over 40 years, and brings to its customers a complete range of the most reliable 4×4, luxury, passenger, and commercial vehicles, efficiently catering to a large and diverse number of individual, fleet, and government users.
Al Masaood Automobiles’ extensive network coverage includes 10 showrooms for new cars, and 3 showrooms for used cars in Abu Dhabi, Al Ain, and the Al Dhafra Region, including the flagship showroom complex at Musaffah with dedicated new vehicle delivery centre; 5 Service Centres and 6 Spare Parts outlets.
Recently, Al Masaood Automobiles successfully bagged the Global Nissan Aftersales Award for the 2020, 2021, and 2022 fiscal year after outperforming other Nissan dealers internationally within its segment. Al Masaood Automobiles had previously scooped the prestigious Nissan Global Dealer Award in 2013, 2019, and 2025 and has been the recipient of the ‘Exemplary Performance in Sales and Customer Experience Award’ by Nissan in the year 2017. Al Masaood Automobiles was also titled as the winner of the Renault Global Partners Award, “P.A.R.I.S. Challenge” for the year 2019. The company enhances its success through strong tie-ups with leading banks, offering to its customers easy finance solutions and facilitating the purchase process with insurance, finance and accessories under one roof. Visit our e-commerce portal to know more.
For more information about our Nissan products, services and commitment to sustainable mobility, please visit our websites and follow us on social media on:
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About Al Jazira Club
Al Jazira Club is one of the largest and most established clubs in the United Arab Emirates, distinguished by its rich history, passionate fan base, and constant pursuit of excellence on and off the field. Founded in 1974 following the merger of Al Khalidiya and Al Bateen clubs, and located in the heart of the capital, Abu Dhabi, the club has evolved into a major force in Emirati football, consistently competing for titles of the competitions in which they participate.
The club is nicknamed “The Pride of Abu Dhabi” due to its rich history of success, having won the Federation Cup in 2006, the Gulf Club Champions League in 2007, and the ADIB Cup in 2010 and 2025. The team won the ADNOC Pro League title in 2011, 2017, and 2021 and they also won the President’s Cup three times – 2011, 2012, and 2016 – the UAE Super Cup in 2022, and achieved a remarkable fourth-place finish in the 2017 FIFA Club World Cup.
The club is known for its support and development of local talents, operating one of the best football academies in the region. The club also provides talented players to the UAE national teams at all age levels and is known for singing some of the best international players and coaches. Al Jazira Club is an integrated sports and entertainment hub, offering world-class facilities, such as the Mohammed bin Zayed Stadium, the largest club stadium in the UAE, with a capacity of 35,000 spectators, and a covered Dome with a capacity of 2,000 spectators. The club also owns a hotel and an entertainment hub featuring padel courts, mini football fields, and interactive football games.
Through its vision of innovation and growth, and its positive engagement with the local community and its commercial partners, the club continues to strengthen its position as a leading force in Emirati and Asian football and sports.