This year marks 22 years since Roger Sahyoun, veteran ad man, first launched AGA (Arabian Gulf Advertising) that would later evolve into The Network Communication Group, one of the leading communication agencies in the region. While the agency is looking back at its history, rich with achievements, the focus of its 22nd anniversary will be the next 22 years, a bright future with more milestones to cross.
22 years ago, the vision was to create an agency that provides the best creative solutions to different industries, fueled with passion, dedication and attention to every client and project. 22 years down the line, this vision still remains at the heart of The Network Communication Group, now evolved into an integrated communication agency offering 360 marketing solutions, offline and online.
Roger Sahyoun, Chairman of The Network Communication Group, said, “Our 22nd anniversary is a fantastic milestone. Throughout the years, within a highly competitive environment, we have reaped success after success. This was achieved through nurturing solid partnerships with our clients, some of which are still working with us since 1997, and shaping a great team culture at the workplace. Our mission for the next 22 years is to continue to build on our success, knowing that although we have done amazing accomplishments, the best is still yet to come”.
The agency continues to grow from strength to strength. Today, The Network Communication Group hosts the group’s diverse communication practices that serve local and regional clients, thereby answering the needs and challenges of the evolving communication landscape and providing holistic, integrated communications and marketing solutions. Companies under The Network Communication Group’s umbrella are: AGA ADK, the advertising and creative practice, Pencell, the PR & Events practice, Wetpaint, the Digital Solutions practice, and Equation, the Media Buying Unit.
The 22 years’ journey saw a host of clients across various industries from Corporate, Governmental, Tech and Automotive to Hospitality, F&B, FMCG, Beauty, Fashion and Luxury, among others… and the future ahead is looking brighter than ever.