Beirut – October 4, 2019: TBWA\RAAD has celebrated this week the inauguration of its new offices located on Georges Haddad Avenue in Saifi, at the heart of Beirut’s Central District.
TBWA\RAAD, which was named among the top ten bravest advertising agencies in the world for two consecutive years in 2018 and 2019, has attributed its relocation in these times of uncertainty in the country’s political and economic scenes, to an act of faith in Lebanon and its future, and a continued commitment to providing excellence and innovation to its clients and partners in the country and all across the region.
Ramzi Raad, Founder and Group Chairman of TBWA\RAAD said: “We hope that our most recent move acts on awakening towards the crucial role that Lebanon has been playing and continues to play in the evolution of advertising in the Arab world since the 1950s and until today”.
TBWA\RAAD is part of TBWA\Worldwide and expands the network’s global presence across the Middle East and North Africa, with offices in the United Arab Emirates, Qatar, Kuwait, Lebanon, Jordan, Algeria, Tunisia, Morocco and Egypt.
TBWA is the global agency behind the 20th century’s best television commercial, the iconic 1984 ad, which has revolutionized the advertising industry and ranked high on the lists of the most influential commercials of all time. The commercial introduced the world’s most famous logo, the iconic symbol of a renowned computer brand.
About TBWA\RAAD:
TBWA\RAAD was established in the United Arab Emirates in 2000 to develop and expand TBWA Worldwide’s presence across the Middle East and Africa. The network operates with a team of more than 1,000 people across four main divisions – advertising, digital, shopper marketing and public relations. TBWA\RAAD has been the most awarded agency in the region in 2018 and was ranked 16th most awarded creative agency in the world by The Big Won Report, and 8th bravest agency on the planet by Contagious Pioneers. Clients include: Accenture, Apple, AWR Rostomani Arabian Automobiles, Careem, CNN, du, Essence, Gatorade, Global Village, Henkel, Infiniti, Louvre Abu Dhabi, Mai Dubai, Metlife, Nissan, Pepsico, Pfizer, Qatar Tourism Authority, Singapore Airlines, Standard Chartered. Follow us on Instagram and Twitter and like us on Facebook.
About TBWA Worldwide:
TBWA is The Disruption® Company: the cultural engine for 21st century business. Named one of the World’s Most Innovative Companies by Fast Company and Adweek’s 2018 Global Agency of the Year, we create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries and also includes brands such as AUDITOIRE, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group®, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Michelin, Nissan, and Singapore Airlines.