Dubai, UAE – 9 May 2025: PRCA Mena – the regional arm of the world’s largest PR body – will host its flagship Annual Conference on Thursday, 18 September 2025.
This year’s edition will bring a refreshed format, with the NextGen Summit taking place in the second half of the day. The event will bring together seasoned professionals and emerging talent for one shared experience — designed to spark meaningful discussion, learning, and connection across the industry.
Planned as a full-day gathering, the conference will feature a keynote session, panel debates and spotlight conversations exploring the shifting landscape of communication across the region and beyond — with a focus on the themes and challenges shaping the industry today.
Conrad Egbert, Head of PRCA Mena, said:
“This year’s conference brings the region’s communication community into one room — not just to share ideas, but to challenge them. By pairing the Annual Conference with the NextGen Summit, we’re creating a space where experience and ambition intersect to explore the future of our industry with depth, relevance and purpose.”
Sarah Waddington CBE, PRCA Interim CEO, added:
“This event represents the best of what PRCA stands for – inclusion, innovation and collaboration. Mena continues to push the boundaries of communication and this conference is an opportunity to celebrate that progress while setting the tone for the future.”
Early bird tickets are now available, with reduced rates valid until 24 July 2025 at 5:00 PM GST.
TICKETS
PRCA Mena Member – Early Bird: 750 AED + VAT | Standard: 950 AED + VAT
PRCA Mena Student Member – Early Bird: 150 AED + VAT | Standard: 250 AED + VAT
Non-Member – Early Bird: 950 AED + VAT | Standard: 1,200 AED + VAT
Student Non-Member – Early Bird: 250 AED + VAT | Standard: 350 AED + VAT
The venue will be announced shortly and further details on speakers and agenda highlights will follow in the coming weeks.
Book your ticket now and be part of the conversations shaping the future of the industry.
Visit https://prca-conference.org/mena-annual-conference-2025#get-tickets or contact [email protected] for more information.
About PRCA Mena
PRCA Mena is the regional arm of the largest public relations and communications association (PRCA) in the world. It was established in 2016 with the aim of raising standards in PR and communications. Representing more than 35,000 PR professionals in 82 countries worldwide, the PR authority is a global advocate for excellence in public relations. The PRCA’s teams across Europe, the Middle East and Asia-Pacific work with industry professionals around the world to co-ordinate operations across six continents.
For more information visit: https://prca.mena.global/