PIKASSO CELEBRATES THE BEST OUT-OF-HOME CAMPAIGNS

The annual Pikasso d’Or Awards, a competition showcasing the best creative work in out-of-home, has announced its 2018 winners. Embodying creative excellence and producing breakthrough work in the industry, the honorees were celebrated during the 26^th annual ceremony in the presence and under the auspices of  HE. Me. Camille Abou Sleiman, Minister of Labor, on Thursday, February 28 at the MusicHall, Beirut.

The guest list read like a “who’s who” of the industry in Lebanon and Iraq, and included leading advertising agencies and clients, as well as representatives from the media.

All winners were chosen by the Pikasso d’Or International Grand Jury of eight major creative and advertising professionals, with Alain Weill , an acknowledged expert in contemporary art and advertising, as President of the Jury and Andrew Rawlins as General Secretary. The jury also includes; Nada Abi Saleh, Managing Director at Leo Burnett Beirut; Noureddine Gasmi, Chief Executive Officer at Serviced, Tunisia; George Jabbour, CEO at MCN Group Beirut; Emad Khayyat, Creative Director at Y&R Advertising, Jordan; Georges Najm, Partner & Manager at Clementine and Walid Trifi, Consulting and Strategy Director at Allégorie Algeria.

For the 26^thedition of the Pikasso d’Or Awards, 252 visuals were presented by 28 agencies and were selected according to the following categories:

• Best Use of Billboards
• Best Use of Supersize Format
• Best Use of Mall Advertising
• Best Use of Digital Out-of-Home
• Grand Prix
• The Citizen Billposter Award: for the most effective campaign promoting a good cause and free-of-charge billposted on the Pikasso networks as part of its ongoing CSR program.

A Grand Prix was awarded to the best work entered in the competition. It was chosen from the four Gold winners in the Networks, Supersize, Digital, and Mall categories.

LEBANESE CHAPTER

THE RESULTS OF THE PIKASSO D’OR 2018:

TABLE OF RESULTS

IRAQ CHAPTER

For Pikasso d’Or 2018 Iraq, 11 posters (11 campaigns) were presented by 6 agencies.

THE RESULTS OF THE PIKASSO D’OR 2018:

The Pikasso d’Or Jordan Chapter for 2018 will be held in Amman on Sunday, March 3^rd, 2019 at the Grand Hyatt Amman, The Lawhat d’Or will be held in Algiers on Tuesday, March 19^th, 2019 at the Holiday Inn Hotel, and finally the Pikasso d’Or Tunis Chapter for 2018 will be held on Thursday, March 21^st, 2019 at the Sheraton Tunis Hotel.

The complete list of Pikasso d’Or 2018 winners and finalists can be found at www.Pikasso.com