- Running until the end of August, the summer campaign offers greater peace of mind with long-term ownership support and deferred installments, among other incentives.
Dubai, UAE – July 30th, 2026: As families and residents across the UAE prepare for summer road trips, weekend escapes, and everyday adventures, Chery UAE, represented by AWR Automotive, is introducing a summer campaign designed to make vehicle ownership more accessible and rewarding during one of the busiest travel seasons of the year.
Running until the end of August, the campaign brings together a comprehensive suite of ownership benefits across selected Chery models, reinforcing the brand’s commitment to delivering smart mobility solutions that combine advanced technology, comfort, and long-term value.
Customers purchasing eligible Chery vehicles during the campaign duration can benefit from 0% interest for up to five years, one-year complimentary insurance, up to three years’ service contract, 6 years of roadside assistance, and up to 8 years’ warranty. Moreover, customers unlock the exclusive advantage of freezing their installment payments until 2027, with all benefits available in accordance with the campaign’s terms and conditions.
Commenting on the campaign, Zaher Sabbagh, Director of Chery UAE, said: “As families travel, explore, and create new memories this summer, Chery UAE is reasserting its customer-first approach, offering not only an award-winning range of intelligent SUVs but also ownership solutions that provide added flexibility and reassurance throughout the ownership journey.”
Whether heading out on a family holiday, embarking on a weekend getaway, or navigating daily commutes, Chery’s SUV lineup is engineered to provide confidence, safety, and comfort with every drive. With spacious interiors, intelligent connectivity, advanced driver assistance technologies, and refined design, Chery vehicles are built to accompany drivers wherever the season takes them.
Customers can visit their nearest Chery showroom in Dubai, Abu Dhabi, Sharjah or Ras Al Khaimah, with a Fujairah location opening soon. They can enjoy a test drive, get professional assistance in choosing the SUV that matches their lifestyle, and seize Chery’s exclusive summer deals, available for a limited time only.
About Chery
Since its establishment in 1997, Chery has adhered to technology-driven development, with its overarching vision of building an auto brand with international competitiveness and influence. Relying on the continuous pursuit of technological innovation, Chery stands as the first Chinese passenger car company to export complete vehicles, CKD parts, engines, manufacturing technology and equipment to the global market.
Through implementing product, localization, and talent strategies, the brand now covers more than 80 countries and regions with over 13 million users, ranking first in exports of Chinese brand passenger cars for 21 consecutive years. Chery also became the best Chinese global brand builder in cars and ranked 14th on the global list, according to the 2023 Chinese Global Brand Builders Top 50.
In 2023, Chery UAE made its debut in the Emirati market through its official sole distributor, AW Rostamani Group (AWR), a leading business conglomerate with over 70 years of excellence in the UAE. This partnership combines Chery’s global brand presence and commitment to green technological advancements with AWR’s legacy of customer satisfaction and market expertise.
For further information, please visit www.cheryuae.com or call Toll Free 800-CHERY (800-24379).