Now that Paris Haute Couture FW26 has drawn to a close, we’re excited to release the final data around the event.
In this report you’ll find:
The Overall Landscape of the Fashion Week
The Media Voice took over Haute Couture Week, now accounting for 69% of total impact across channels, followed by the Influencer Voice (13%).
Voices Driving Impact
The Influencer Voice was led by American creators, who drove over 19% of total Influencer MIV ahead of French creators at over 14%. Filipino celebrities, meanwhile, dominated the Celebrity Voice with nearly 43% of total impact, with Indian celebrities following at approximately 16%.
Regions of Influence
The highest MIV-generating region at Haute Couture Week was not the host nation: the United States ranked first with over 21% of total event MIV, while France followed closely behind with over 18%.
Brand focuses on Balenciaga and Standing Ground.
Brand Ranking: Top 20 Brands of the Fashion Week by MIV.
*Final Data was monitored between the dates of 4th to 16th of July, 2026 on online and social media and is forecasted to increase.