Beirut, Lebanon – 01 July 2026: Samsung Electronics Levant has opened its newest showroom in Lebanon, strengthening its presence in the Lebanese market. This expansion reflects the company’s commitment to delivering an interactive customer experience, allowing consumers to explore Samsung’s latest products and technological solutions in one integrated destination.
Businessmen Store (BMS), the authorized distributor for Samsung in Lebanon, has played an instrumental role in reinforcing the brand’s presence in Lebanon. By combining global innovation with local expertise, BMS helps deliver advanced technology solutions and an elevated customer experience.
With a longstanding presence in the Lebanese market, BMS has earned a reputation for operational excellence and strategic partnerships, solidifying its position as a trusted leader in the country’s consumer electronics sector. Beyond its commercial success, the company contributes to Lebanon’s economic development by creating employment opportunities, cultivating industry expertise, investing in local talent, and supporting the sustained advancement of the nation’s retail and technology sectors.
Located on the main road in Sin El Fil, Mirna Chalouhi, Caracas building, the new showroom was officially inaugurated during a ceremony hosted by the company. The event was attended by government officials, private sector representatives, business leaders, partners, media professionals, and content creators specializing in technology and lifestyle. The occasion reflected Samsung’s spirit of innovation while highlighting the growing role of technology in shaping modern lifestyles.
The opening ceremony featured a range of activities, including guided showroom tours and live demos of Samsung’s latest smartphones, mobile devices, digital home appliances, smart TVs, and other products and solutions. The new showroom underscores Samsung’s commitment to strengthening its presence in Lebanon by bringing innovation closer to consumers through immersive, hands-on experiences that go beyond traditional product displays. This allows visitors to engage directly with Samsung’s latest technologies and services in a more meaningful way.
The launch comes at a time when businesses across Lebanon continue to invest in creating valuable consumer experiences, strengthening customer relationships, and contributing to economic activity through long-term partnerships, market integration, and deeper engagement with local communities.
Commenting on the opening, Jongho Kang, President of Samsung Electronics Levant, said, “The Lebanese market has always embraced innovation and new ideas. Through our new showroom, we are continuing our efforts to provide a one-stop destination where consumers can experience Samsung’s latest technologies firsthand and discover how they can seamlessly fit into their daily lives.”
Mutaz Al-Aqrabawi, Vice President of the Mobile Division at Samsung Electronics Levant, added, “This showroom reflects Samsung’s strategy to redefine how users interact with technology through an integrated ecosystem of solutions and innovations. It enables consumers to benefit from innovation in smarter, more seamless ways in their everyday lives through a connected experience of exploration, interaction, and shopping. This further reinforces our position while strengthening our contribution to the economy and the retail sector.”
Mr. Jean Haddad, CEO of BMS Lebanon, highlighted the significance of the new showroom, stating: “At BMS, our role goes beyond delivering products. We are committed to creating a trusted destination where customers receive expert guidance, exceptional service, and ongoing support, reflecting our long-term confidence in the Lebanese market.”
The showroom features a thoughtfully designed space that combines discovery and interaction, allowing visitors to experience Samsung’s innovations in realistic, everyday settings. This brings the brand’s vision for a more connected and seamless future to life.
The new showroom also reflects Samsung’s broader commitment to inspiring the world and shaping the future through transformative ideas and technologies. The company continues to develop products and solutions that empower individuals to connect, create, and thrive in an increasingly digital world.