Beirut, July 2, 2026
Six Concept Store, Beirut’s most dynamic high-end fashion and lifestyle destination, presents On Cloud Six, a full-scale immersive experience taking place on July 2, 2026, from 5:00 PM to 10:00 PM, at its flagship location in Dbayeh.
Entirely conceived and produced by Stro’berry Advertising, the creative agency founded by Faten Attar, On Cloud Sixr eimagines the codes of poolside culture through a surreal, maximalist lens. Inflated objects, glossy rituals, saturated skies, and playful fantasy collide to create an immersive world where fashion and imagination have no ceiling. The overall atmosphere is bold, colorful, elevated, and slightly unexpected, a world where summer is not a season but a state of mind.
The visual universe of On Cloud Six is unapologetic: oversized inflatable suns, daisy flowers, ice cream cones, and shimmering hearts suspended in electric blue skies, styled by Jony Matta, officially appointed as The Lifeguard of the Party.
The event will feature a curated guest list and PR package bringing together some of the region’s most influential names across fashion, art, and culture. Beauty entrepreneur Bassam Fattouh will be present alongside his new launch his new Lip Balm Stick Collection, and lifestyle brand Take Me to Wonder will be represented by Alice Abdel Aziz, joining artists, creatives, and public figures in what is set to be one of the most anticipated cultural moments of the season. Bar catering will be handled by Club Amis, bringing its signature elevated service to the experience.
Six Concept Store carries an exceptional edit of international brands across fashion, accessories, and lifestyle, including Self Portrait, Mugler, Coperni, MSGM, Rotate, Just Cavalli, Retrofete, Agolde, Deme by Gabriella, Les Benjamins, Jacquemus, and Linda Farrow, alongside lifestyle names such as Assouline, KAWS, Bearbrick, Maison La Bougie, and Baobab. The store also houses Glow Paradise Café, offering a full culinary experience within the space.
About Six Concept Store
Six Concept Store is a curated, high-end fashion and lifestyle retail space located in Dbayeh, Lebanon. Built on over two decades of retail expertise and backed by the vision of Nader Sarkis, Six brings together an exclusive mix of international fashion, art, accessories, and lifestyle products for those who seek something beyond the ordinary. Not just a retail space, an experience. Most recently, Six introduced an exclusively appointed private fitting suite designed for clients who value discretion, comfort, and personalized service, reflecting the store’s ongoing commitment to a premium retail experience where service is as important as the collection.
Instagram: @six.conceptstore
About Stro’berry Advertising
Founded by Faten Attar, Stro’berry Advertising is a Beirut-based multi-disciplinary advertising and design agency operating across brand identity and strategy, positioning, advertising and communications, conceptual event production, and immersive brand experiences. Stro’berry builds and the stories it tells. The agency works with personal commitment and an uncompromising focus on the details that shape how a brand is seen, experienced, and remembered.
www.stroberry-adv.com | Instagram: @stroberryadvertising