Riyadh, Saudi Arabia, 1st September 2025 – Global sports company PUMA and Eastern Flames FC, Saudi Arabia’s pioneering all women football club, proudly reveal their official home, away, and third kits for the 2025/26 Women’s Premier League season. This season carries special significance as the Eastern Flames prepare to celebrate their 20th anniversary in February 2026, marking two decades of breaking barriers and shaping the future of women’s football in the Kingdom.
The kit launch is part of PUMA’s ongoing 3-year partnership with Eastern Flames FC, which began in 2024 with a shared vision of empowering women and advancing football culture in Saudi Arabia. The collaboration extends beyond the pitch, providing opportunities for female athletes, inspiring the next generation of football talent, and contributing to Saudi Arabia’s Vision 2030 goals by promoting women’s participation in sports, supporting inclusive growth, and fostering pathways for talent to thrive.
For the new season, PUMA has designed three distinctive kits reflecting the club’s bold identity and cultural roots:
- Home Kit: An orange design, honoring the club’s original colors and fiery spirit.
- Away Kit: In elegant white, symbolizing unity and ambition.
- Third Kit: A sleek, dark-toned alternative, blending performance with contemporary style.
These kits reinforce PUMA’s commitment to creating world-class sportswear while honoring the team’s heritage as they enter a landmark year.
Maram Albutairi, CEO of Eastern Flames FC, said:
“In 2025/26 season Eastern Flames FC will celebrate its 20th anniversary, and we are proud to continue our partnership with PUMA, a brand that shares our values of empowerment and innovation. Together, we are not only elevating the professional level of women’s football but also creating pathways for youth and grassroots players to dream bigger and achieve more, contributing, at the same time, to the Kingdom’s Vision 2030 goals of excellence, inclusivity, and global competitiveness.”
Johan Kuhlo, Managing Director PUMA Middle East, added:
“This season is a historic one for Eastern Flames, and we are proud to stand beside them as partners during this milestone year. It has been our mission to empower athletes and shape the future of sports culture. Together, we are redefining what’s possible for women in football in the region while contributing to the Kingdom’s Vision 2030 goals of empowering women and advancing sports participation nationwide.”