Czech Tourism, August 01, 2025: This summer, Czechia is being presented as the ideal destination for travellers seeking a balance of outdoor adventure and cultural charm. Across its diverse landscapes and heritage cities, Czechia promises experiences that bring together movement, discovery and relaxation – creating a holiday that is as meaningful as it is memorable.
Travellers can explore Czechia’s natural beauty through scenic paths and soulful moments. Cycling beside riverbanks lined with vineyards, hiking to the panoramic peaks of the Krkonoše Mountains, rafting down the Morava River, or cruising the quiet Baťa Canal are just some of the outdoor adventures awaiting visitors. For those looking for slower moments, forest trails can be explored on horseback, or a round of golf can be enjoyed at one of the country’s countryside courses.
In Czechia’s cities, history is brought to life in every detail- from Prague’s grand architecture and vibrant squares to Brno’s lively cultural scene. Open-air performances, galleries and public spaces reflect the nation’s creative spirit and invite visitors to immerse themselves in the local way of life. A summer day might begin with a visit to a UNESCO-listed town such as Český Krumlov or Telč, where centuries-old streets and buildings tell stories of the past, and end with a relaxed evening in a cosy café on a heritage-filled square.
Beyond Prague, travellers are invited to discover more of Czechia’s treasures. From the healing waters of the spa towns Karlovy Vary and Mariánské Lázně to the sunlit vineyards of South Moravia and the breathtaking Lednice–Valtice complex, Czechia offers a rich and varied tapestry of experiences. Wherever the journey takes them, visitors will find a destination where beauty, history, and quiet wonder come together seamlessly – creating memories that linger long after the trip ends.
About Czechia
Czechia in Central Europe is a country that’s known for over twelve hundred castles, sixteen UNESCO World Heritage Sites, natural healing waters and traditional European thermal spas, sophisticated crystal design and glassworks with a long history. Omnipresent beer culture with original lager production that has been adopted around the world. The country has mild climate and cozy atmosphere, with well-preserved architecture across the ages, gentle rolling hills, deep green forests and natural lakes creating unique landscape. There is lot more to be discovered beyond the “crown jewel” of the destination – Prague- like the famous spa triangle in Western Bohemia (Karlovy Vary being the most known), Czechia has picturesque historical towns like Český Krumlov, Telč, Olomouc. The South Moravian region is traditional wine region with vibrant city Brno as the region capital. Stunning Lednice – Valtice complex in vicinity. Embrace the magic of Czechia and explore a realm of cultural wonders and breathtaking beauty.
Czech Tourism Authority is represented by VFS Global in the Middle East.
For more information, check out our website:
https://www.visitczechrepublic.com/en-US/
About VFS Global Tourism Services
VFS Global has established its regional and global footprints in the space of tourism services, complementing its core visa services business. With 16 years of experience, the Tourism Services Unit has served more than 25 destinations. The team partners client destinations, across different countries, to enable the achievement of their travel and tourism promotional objectives and business targets. We specialize in destination representation, outsourced tourism office management and trade support services for national tourism authorities from client governments. We facilitate them in a wide range of destination promotional activities.
Some of the key services include dedicated tourism support offices, destination training, product development, B2B roadshows & workshops, consumer events, digital campaigns, MICE engagement program, public relations and e-learning modules. The team is able to partner client destinations across different countries to deliver the desired tourist arrival and spend targets.
About VFS Global
As the global leader in trusted technology services, empowering secure mobility for governments and citizens, VFS Global embraces technological innovation including Generative AI to support governments and diplomatic missions worldwide. The company manages non-judgmental and administrative tasks related to applications for visa, passport, and consular services for its client governments, increasing productivity and enabling them to focus entirely on the critical task of assessment.
With a responsible approach to technology development, adoption and integration, the company prioritizes ethical practices and sustainability while serving as the trusted partner to 69 client governments. Operating over 3,900 Application Centres in 165 countries, VFS Global has efficiently processed more than 499 million applications since 2001.
Headquartered in Zurich and Dubai and majority owned through investment funds managed by Blackstone Inc, along with minority stakeholders including Swiss-based Kuoni and Hugentobler Foundation.