Dubai, UAE – 31 July 2025
Fashion Arena Prague Outlet, part of the VIA Outlets portfolio, is pleased to announce a new collaboration with VFS Global’s Tourism Services Unit to jointly promote the outlet’s appeal to travelers from the Gulf and Middle East region.
This partnership is designed to enhance awareness of Fashion Arena Prague Outlet as a preferred European shopping destination among GCC travelers. Offering over 200 international and Czech fashion brands with year-round discounts of 30%–70%, the outlet is conveniently located just 20 minutes from Prague’s city centre. It operates seven days a week and provides a seamless shopping experience across fashion, sportswear, accessories, cosmetics, and home décor.
Through this collaboration, Fashion Arena Prague Outlet and VFS Global will work together on a coordinated promotional strategy that engages both travel trade professionals and consumers. The joint efforts will include outreach to travel agents and tour operators across key Gulf cities through roadshows, trade workshops, and shared marketing initiatives. Travel partners will be supported with tailored incentives, VIP group access, and co-branded promotional opportunities.
Consumer-facing activities will focus on influencer-led campaigns, seasonal promotions, and curated shopping experiences that resonate with GCC travelers. These will be complemented by value-added services such as extra discounts, dining vouchers, and VAT refund assistance to enrich the overall visitor experience.
This collaboration reflects a shared commitment to connecting GCC travelers with premium shopping experiences in Europe and to strengthening Czechia’s positioning as a fashion and lifestyle destination.
Quotes from the Partners-
Petr Vejvoda Křivonožka, Senior Tourism & Partnerships Manager, Fashion Arena Prague Outlet, shared:
“We look forward to working closely with VFS Global to welcome more guests from the Gulf and Middle East. Their regional expertise and strong industry relationships will be instrumental in showcasing the outlet’s unique appeal.”
GB Srithar, Head – Tourism Services, VFS Global stated:
“We are delighted to support Fashion Arena Prague Outlet in its outreach initiatives to travellers from the GCC region. This collaboration reflects our shared commitment to promoting premium shopping experiences in Czechia through meaningful engagement with the travel trade.”
About Fashion Arena Prague Outlet
Fashion Arena Prague Outlet is the largest outlet center in the Czech Republic and a proud member of the VIA Outlets portfolio. Located just 20 minutes from Prague’s city center, it offers a premium shopping experience with over 200 international and Czech fashion brands for women, men, and children—including sportswear, accessories, cosmetics, and home décor.
Open 7 days a week, Fashion Arena Prague Outlet provides year-round discounts of 30%–70%, making it a must-visit destination for fashion-conscious travelers. The outlet is committed to delivering a seamless and enjoyable shopping experience, complemented by services such as VAT refund assistance, dining options, and easy access via public transport and shuttle services.
Fashion Arena Prague Outlet continues to attract millions of visitors annually, thanks to its blend of global brands, local charm, and exceptional value.For more information, check out our website and our Instagram:
https://www.fashion-arena.cz/en
About VFS Global Tourism Services
VFS Global has established its regional and global footprints in the space of tourism services, complementing its core visa services business. With 16 years of experience, the Tourism Services Unit has served more than 25 destinations. The team partners client destinations, across different countries, to enable the achievement of their travel and tourism promotional objectives and business targets. We specialize in destination representation, outsourced tourism office management and trade support services for national tourism authorities from client governments. We facilitate them in a wide range of destination promotional activities.
Some of the key services include dedicated tourism support offices, destination training, product development, B2B roadshows & workshops, consumer events, digital campaigns, MICE engagement program, public relations and e-learning modules. The team is able to partner client destinations across different countries to deliver the desired tourist arrival and spend targets.
About VFS Global
As the global leader in trusted technology services, empowering secure mobility for governments and citizens, VFS Global embraces technological innovation including Generative AI to support governments and diplomatic missions worldwide. The company manages non-judgmental and administrative tasks related to applications for visa, passport, and consular services for its client governments, increasing productivity and enabling them to focus entirely on the critical task of assessment.
With a responsible approach to technology development, adoption and integration, the company prioritizes ethical practices and sustainability while serving as the trusted partner to 69 client governments. Operating over 3,900 Application Centres in 165 countries, VFS Global has efficiently processed more than 499 million applications since 2001.
Headquartered in Zurich and Dubai and majority owned through investment funds managed by Blackstone Inc, along with minority stakeholders including Swiss-based Kuoni and Hugentobler Foundation.
VFS Global has established its regional and global footprints in the space of tourism services, complementing its core visa services business. With 16 years of experience, the Tourism Services Unit has served more than 25 destinations. The team partners client destinations to enable the achievement of their travel and tourism promotional objectives and business targets. We specialize in destination representation, outsourced tourism office management and trade support services for national tourism authorities from client governments. We facilitate them in a wide range of destination promotional activities.