Beirut, July 21 – Following an extensive promotional campaign that dominated the Arab trending charts, Lebanese superstar Nancy Ajram has released her highly anticipated eleventh studio album, “Nancy 11”, marking a pivotal moment in her artistic journey and cementing her status as a powerful force in the Arab music scene. The album presents creative musical and visual dimensions that transcend conventional limits, setting new standards for artistic excellence.
“Nancy 11” is released in partnership with Believe Artist Services, a global leader in digital music distribution and marketing for independent artists, and Nancy’s official distributor since 2014. Coinciding with the album release, a regional-first campaign was launched in collaboration with TikTok and Anghami, enabling users to utilize the “Add to Music App” feature for all Nancy 11 songs. This innovation allows fans to transfer their favorite songs directly from TikTok to their Anghami favorites playlist.
A Cross-Border Impact
Upon its release, Nancy 11 stormed music platforms across several countries including France, Canada, Germany, and Turkey. Nancy Ajram also took over Spotify’s billboard in Times Square, New York, after being chosen as EQUAL Arabia’s July ambassador in recognition of her career and role in representing women in music. The album received spotlight coverage from major global pop accounts like Pop Crave and Pop Base, highlighting the global reach of Nancy’s voice and brand.
Nancy 11: A Complete Artistic Project
With 11 songs, each a universe of its own, Nancy 11 is a fully integrated artistic project where musical, visual, and expressive elements merge in perfect harmony. It’s more than an album—it’s a rare display of artistic maturity and a bold reinvention of musical and visual content that rivals top international releases.
Spanning Lebanese and Egyptian dialects, the songs explore diverse themes and styles—from romantic and dramatic to upbeat and danceable—through bold musical approaches that surprised even her most loyal fans. The album features standout collaborations with both renowned and emerging talents, bringing a fresh, contemporary edge to the project. Each composition has its unique imprint, each lyric its soul, and each arrangement its own story. Nancy’s vast collaborative map confirms her relentless pursuit of reinvention and expansion without compromising her artistic identity.
The most striking element, however, lies in the visuals—an impressive series of videos shot in studio environments. With a distinct artistic direction, they redefine the visual language of Arabic music videos. Elements of light, movement, composition, and symbolism craft a rich visual experience that deeply complements the musical and lyrical meanings of each track, showcasing full harmony between sonic and visual creativity.
A Bold Journey Through Femininity
At its core, Nancy 11 is a profound exploration of femininity—its strength, its softness, its romanticism, and its rebellion. Nancy embraces her own dualities: the glamorous celebrity versus the rooted woman, the playful rebel versus the powerful, influential persona. The lyrics are expressive and deep, offering self-empowerment, reflections on identity, and a breaking of boundaries between tradition and change. It is a bold and honest album that defies norms—not merely following trends but creating a unique artistic current of its own.
Global Diversity in Style and Sound
The 11-track album seamlessly navigates through a vibrant spectrum of musical genres, enriched with global influences. Each track paints a unique soundscape, combining pop, rock, R&B, and oriental maqsoom rhythms. The result is a fresh fusion of Nancy’s signature warmth and daring innovation, venturing into bold new sonic territories that push the boundaries of Arabic pop music.
Visual Creative Vision for the Album
The brilliance of Nancy 11 doesn’t stop at sound—it extends into a meticulously crafted visual creative vision for the campaign and the album. The visuals highlight the contradictions that shape female identity and energy. In this project, Nancy shows unparalleled boldness—not only as a musical trendsetter but also as a visionary artist who delivers audiovisual works that inspire and astonish. Once again, she proves to be a pan-Arab icon releasing world-class productions across music, fashion, and visual arts.
A Global Star from the Arab World
On June 28, Nancy Ajram stood on the stage of one of the world’s most prestigious venues: Royal Albert Hall. Widely known as the “Queen of Arabic Pop,” she has earned global acclaim, including praise from Billie Eilish, who spotlighted and shared two of Nancy’s songs on social media. Nancy was the first Arab artist featured on FIFA’s official soundtrack (2009). She has shared stages with international icons like Celine Dion, Jennifer Lopez, and Camila Cabello during Elie Saab’s 1001 Season. She’s also the only Arab artist to be appointed global ambassador for Tiffany & Co., launching their latest collection in New York (May 2025) alongside Anya Taylor-Joy and Lisa from BLACKPINK. Nancy has also performed with Enrique Iglesias in Cairo, and has earned three World Music Awards (2008, 2011, 2014). On YouTube, her channel has surpassed 4.3 billion views, making her one of the first Arab artists to cross 1 billion views.
To download video snippets from Nancy 11, please click the link below:
https://we.tl/t-wk4c0i8Djh