Beirut, Lebanon: Reaffirming their commitment to enhancing trade and economic ties between Lebanon and Italy, Spinneys and the Italian Trade Agency – Beirut office – hosted an exclusive gathering on February 25, in the heart of the capital Beirut. The event was attended by the Italian Ambassador to Lebanon, Fabrizio Marcelli, the Italian Trade Agency Director Marina Scognamiglio and the executive team of Gray Mackenzie Retail Group, as well as local key representatives of the F&B sector. This gathering marked another milestone in their successful partnership.
Since formalizing their collaboration, Spinneys and the Italian Trade Agency have worked closely to introduce genuine Italian products to the Lebanese market. By bringing authentic Italian flavors to Lebanon, the partnership not only expands consumer choices but also raises the growing economic exchange between the two countries, especially in the food and beverage sectors.
During the event, Guests indulged in a carefully curated selection of purely Italian specialties, including fine cold cuts, artisanal pasta, and an exquisite variety of wines and spirits. The event also received significant media attention, with coverage from TV stations, journalists, and influencers.
Marina Scognamiglio, Director of the ITA – Beirut office, emphasized the importance of sustaining international trade even in challenging times, stating, “Our collaboration with Spinneys is more than just business—it is an economic bridge between Italy and Lebanon. Even in uncertain circumstances, trade remains a key driver for growth and normalization.”
Ralph El Kahi, Chief Marketing Officer of Gray Mackenzie Retail Group, commented, “Spinneys has always been committed to offering our customers the best global products, and our partnership with the Italian Trade Agency allows us to do just that. Italy and Lebanon are bound by deep rooted connections on all levels, and especially in the culinary traditions and ingredients.
As Spinneys and the Italian Trade Agency continue their journey, their commitment to strengthening economic ties, promoting Italian excellence, and enriching the Lebanese market with new Italian products and brands remains at the heart of their collaboration.
Spinneys and the Italian Trade Agency remain dedicated to fostering economic ties, showcasing Italian excellence, and enriching the Lebanese market—ensuring this partnership continues to thrive.