eirut, 30 September, 2016: Full of innocence, children walked side by side at ABC Achrafieh and sang along with Lynn Hayek, Mirna Hanna and Zain Obeid; a walk of hope where talent overshadowed illness and hope overcame pain.
This annual campaign is part of ABC’s corporate social responsibility program that aims to support the Children’s Cancer Center of Lebanon and in particular the “Golden Ribbon” campaign launched by the center in 2014. The goal of ABC’s annual #ShinewithHope campaign is to bring hope and joy to the children with cancer and show them solidarity by spreading awareness about the disease especially during the month of September which is the international Childhood Cancer Awareness month. Going beyond a fashion show for its second edition of this initiative, ABC wanted to shed light on the talents of the center’s children, who in addition to modeling the latest FW collections, beautifully sang and played their instruments throughout the show.
The General Manager of the Children’s Cancer Center of Lebanon Hana Chaar Choueib thanked ABC for their pioneering corporate social responsibility initiatives and their constant support for CCCL. She said: “Today at ABC, we announce the beginning of the Golden Week to support the Children’s Cancer Center of Lebanon. Thanks to the support of many kind people over the years, the center managed to treat more than 1,200 children for free, 80% of which are fully cured. Our ambition is to help the largest number of children in Lebanon and the Arab world and we hope that you could all accompany us on this lifesaving mission”.
Nadine Labaki, ABC’s CSR Ambassador gave a speech in which she said: “As a Lebanese company, and as part of the Lebanese community, ABC is determined to contribute to the development of society especially through its activities and its corporate social responsibility programs. Its Initiative #ShinewithHope reflects the company’s commitment and long term vision to support children towards better health as well as educational and social growth. This initiative is proof of its continued support for the Children’s cancer Center of Lebanon, which is making an outstanding effort in providing Lebanese children with the treatments they need and deserve”.
Several brands of ABC’s Kidswear Department at ABC Department Store in Achrafieh as well as a number of kidswear stores located inside the ABC Achrafieh mall contributed by allocating 2% of their profits from the 24th of September till the 2nd of October to the Children’s Cancer Center of Lebanon.
ABC wishes to spread a culture that celebrates life through its #ShinewithHope campaign. It hopes that we can all work together to stand by children with cancer on their journey towards recovery, helping them achieve their dreams and aspirations. ABC longs to watch these children grow to live the lives that they desire and for this message to be one of hope for every person who has and continues to battle cancer.