Beirut, Lebanon, 6 September 2023: Factory People and Seven Management have teamed up to deliver a unique concept in the Lebanese landscape, called Parasol.
Combining a beachside pool, a vibrant entertainment schedule and a high end F&B concept all into one, Parasol is a concept that is perfect for Beirut’s long summer days, seamlessly transitioning between a daytime and night time activity.
Utilizing both groups’ extensive experience in the nightlife and F&B industries, Parasol will deliver the ultimate destination for lounging, relaxing, cocktails, dining, nightlife and events; effortlessly fusing dining and entertainment into one space.
To design a space in the heart of Waterfront that feels like you are on a tropical vacation, Rabih Geha Architects were brought on board. Rabih Geha Architects (RGA) are a multi-award winning architecture and design firm founded by Rabih Geha in 2006 in Beirut, and have previously worked with both groups on their signature projects AHM Beirut, BO18.DXB and Feb30.
Seven Management CEO Rabih Fakhreddine says « Building upon the success of our award-winning beach club, February 30, in Dubai, we are excited to embark on a new journey. Through a strategic partnership and shared expertise with ‘Factory People’, we are returning to our roots in Beirut. Recognizing a market demand for a refined beach club experience, we proudly present ‘Parasol.’ This venture signifies our commitment to bringing a touch of glamour to the shores of Beirut, creating a destination that resonates with sophistication and luxury.”
Factory People CEO Jade adds “We love good food and daytime gatherings, and after establishing Factory People as the region’s leader in clubbing, I am very proud to expand our operations to now cover food-driven ventures. Parasol in Beirut complements the opening of our new Dubai-based restaurant Soul Kitchen. With ‘7Management’, will we both bring a wealth of experience to deliver a project that stands out.”
The restaurant menu was developed by the talented Reif Othman, for his first expansion project outside of the UAE.
Parasol is opening in late August in Beirut, and both groups will be looking to expand the brand across the region in 2024.
Location: Waterfront, Beirut, Lebanon
Instagram: https://instagram.com/parasolbeirut?igshid=MzRlODBiNWFlZA==
Reservations: +961 76 088 895
About Factory People: Factory People are a Beirut-based group of entrepreneurs, artists and innovators, whose mission is to grow positive communities around music & art via their spaces, events, digital platforms, and social activations.
The group is behind some of the Middle East’s most iconic venues and culture-shaping brands such as The Grand Factory, AHM, 2ND SUN, Love Night, Five Islands Festival, Isolé The Beach, and Soul Kitchen.
Through their work they have been able to establish Beirut as the premier destination for Arts, Culture and Nightlife in the Middle East.
Between 2019 and 2022, Factory People successfully piloted pop-up projects in Egypt, Abu Dhabi and Dubai, that were met with a rapturous response. They exported their signature experience to various contexts, while being able to maintain novelty.
About Seven Management:
Renowned F&B titan 7 Management has dominated the hospitality scene in Riyadh, Beirut, Dubai and Doha, with an array of standout Middle Eastern brands, such as Café Beirut, February 30, Lucia’s, Antika, Sayf and The Theater.
Following its success, 7 Management is continuing to pursue its growth strategy across the UAE through highly acclaimed and sought-after Lebanese brands. Lucia’s, an Italian restaurant, opened its doors in Dubai last February, in addition to February 30, expanding to the Emirate’s largest city as an enhanced beach destination and restaurant on Palm Jumeirah, elevating the brand further.
Furthermore, 7 Management’s outposts have already snagged a number of awards this year, including Best Sundowner Spot for February 30, Best Show of the Year for Theatre and Best Party Brunch for Seven Sisters.