- Award winning Egyptian director Omar El Zohairy and others join forces to highlight OSN+’s unmissable content
- The brand campaign’s tagline “Watch What You’re Missing” will encourage audiences to discover all the ‘must see’ content available on the streaming platform.
Dubai, United Arab Emirates – 20th February 2022: OSN+, the region’s leading streaming service for premium entertainment, has collaborated with show-stopping Arab celebrities, starting with Saudi Arabian actress Aseel Omran. The new campaign, ‘No More FOMO’, directed by acclaimed Egyptian director Omar El Zohairy, features an original song humorously depicting the dreaded FOMO effect when you miss out on the latest content and are out of the loop. The song has been picked up by leading content creators on TikTok and is already gaining momentum as an original sample. This drop is the first in an exclusive promotional series with other celebrities being featured, soon to be unveiled.
The launch video shows that even celebrities are not immune from the uncomfortable experience of feeling left out because they missed the latest show or movie that all of their friends are talking about. The digital first campaign aims to disrupt the traditional media executions that are hard to break through with younger generations. Each unique piece will tackle a different scenario depicting those awkward moments when you’re ‘out of the loop’ with the trending series. With OSN+, fans get an instant fix at the same time as the US, so you will never have to miss another moment.
The premium campaign was shot by multi-talented director Omar El Zohairy, who has won multiple awards including the Grand Prize of the International Critics’ Week at the 2021 Cannes Film Festival and has become known for his funny yet high end engaging adverts.
“OSN+ is the platform of choice for passionate content lovers who rely on us for the latest trending series, and celebrities such as Aseel are no different” said Ashley Rite, VP of Marketing and Growth at OSN+. “Streaming has brought back the importance of being part of ‘must see’ content, and with OSN+, everyone can avoid FOMO and watch what they’re missing.”
About OSN+
OSN+ is the region’s leading local premium streaming service, featuring an incredible line-up of exclusive global and local curated content. Led by its long-term partnerships with major studios including HBO, NBC Universal, Paramount+, Endeavor Content, MGM, and Sony, the platform ensures the latest content at the same time as the US, including critically acclaimed series and must-see movies, as well as world-class Arabic original content and OSN+ Originals.
OSN+ can be accessed through all your favourite devices, including major TV platforms, all iOS, and Android devices, and from the web. Find out more and stream now at www.osnplus.com
About OSN
OSN is the leading service for premium entertainment servicing the MENA region in 22 countries featuring exclusive and in-demand premium global and local hit tv series and films. OSN delivers content across multiple divisions: OSN+, OSNtv, and b2b offerings in every market. Home to the most compelling content from around the world, OSN spearheads premium content including Western, Arabic, Turkish and more across divisions, distinctively known for broadcasting the latest content on the same day as the US, including popular series, blockbuster movies, and the best in kids and lifestyle programming.
OSN’s ambition is to deliver entertainment everywhere for everyone, which is informed by the company’s three key pillars: A customer-first approach, unrivaled exclusive content, and unbeatable value. By seamlessly bringing together Global Network Partnerships, Studios, and Originals, along with reimagined Linear channels, OSN provides an ecosystem of entertainment.