The first stand-alone store in the Middle East opens in Lebanon
Zalka, LEBANON (December 19, 2022) – After 3 decades of absence and against all odds, Levi’s®, the most loved denim brand in the world, opened the first stand-alone store in the Middle East. Sidewalks Group just added another milestone to its success story. With Levi’s® brand bold comeback, the local company brought our country pride, hope and a lot of emotions!
On December 19, at exactly 5.01pm, the enigmatic Levi’s® store opened its doors to more than 150 guests who discovered a never-seen before collection in Lebanon: the 501®, a number that changed everything in Levi’s® history. A 150 square meter store presenting countless denim fashion fits like 501®, 511, 512, 711, 721 and many more, T-shirts, sweatshirts, jackets and accessories.
The guests had the privilege to customize their Levi’s® pieces, enjoy music played by renowned artists, a Generation Z rock dance show, bites, drinks and Levi’s® gifts.
The Levi’s® online influencers’ campaign in collaboration with Pierre Rabbat, Anthony Touma, Elsa Kahwaji, Rina Chibany, Ingrid Bawab and Nada Bou Farhat gave several of their followers the opportunity to win a 501® jeans for the symbolic amount of 5,01 USD only!
Levi’s® store is located on Zalka highway.
About SIDEWALKS GROUP
Sidewalks Group is a leading retailor and distributor of the renowned lifestyle brands, Nike, Converse, Levi’s® & Veja covering the Middle East and GCC regions as well as Egypt.
About the Levi’s® brand
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.