Dubai, October 21st, 2022 – TBWA\RAAD has been named to Fast Company Middle East‘s prestigious annual list of the Most Innovative Companies in the Middle East for 2022, ranking number one in the Advertising sector.
The list honors groundbreaking businesses that are making profound impact on both industry and culture, ultimately thriving in today’s ever-changing world. This year’s Most Innovative Companies list recognizes 42 organizationsacross 25 categories, including advertising, AI, beauty, consumer goods, e-commerce, emerging tech, energy, retail, sustainability, women-backed businesses, featuring giant brands such as IBM, L’Oréal, PepsiCo, among others.
To determine the list, Fast Company Middle East’s editors mined several hundreds of nominations from companies that embody innovative and creative problem-solving, recognizing the companies that rose above and the business trends they’re advancing.
TBWA\RAAD was named “for re-engineering brand experiences by helping brands take customer engagement to the next level”. But also for “transcending the cliches and producing exceptional work that got attention”.
“It is an honor to receive recognition as one of Fast Company’s Most Innovative Companies in the Middle East,” said Reda Raad, CEO, TBWA\RAAD. ” We are very thrilled to be number one in the advertising sector and to be recognized for our commitment to innovation and to the power of disruptive creative ideas on behalf of our clients. TBWA\Worldwide has also received this honor in 2022 for the fourth consecutive year. Being nominated today again by Fast Company in the Middle East proves to us even more that a global creative collective can be among the most innovative companies in the world. Thank you to our people and our clients who have made this recognition possible. “
Earlier this year, TBWA\RAAD had launched NEXT, the Middle East’s first creative-led innovation consultancy designed to shape the future of brand experiences and help brands take their customer engagement to the next level.
“Continuously disrupting the conventions of communications, TBWA\RAAD has been bringing novel ways to map untapped demand streams, unlocking new growth opportunities for clients by merging AI and human intelligence. This year, the most innovative company in advertising, among the multiple nominations we’ve received, stands out because it transcended the cliches and produced exceptional work that got attention.” said Fast Company Middle East’s editorial team.
The Most Innovative Companies list is Fast Company’s signature franchise and one of its most highly anticipated editorial efforts of the year. It provides both a snapshot and a road map for the future of innovation across the most dynamic sectors of the economy.
About TBWA\RAAD
TBWA\RAAD was established in the United Arab Emirates in 2000 to develop and expand TBWA Worldwide’s presence across the Middle East and Africa. TBWA is The Disruption® Company. We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named one of the World’s Most Innovative Companies by Fast Company in 2022, 2021, 2020 and 2019, and Adweek’s 2018 Global Agency of the Year, we are a creative company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our regional clients include: Abu Dhabi Investment Office, Apple, AWR Rostomani Arabian Automobiles, CNN, Daikin, du, Essence, Gatorade, Henkel, Hilton, Hub71, KFC, Max Fashion, Meta, Nissan, Pepsico, Pfizer, Philips, Sheikh Shakhbout Medical City (SSMC)/Mayo Clinic, Standard Chartered, Starbucks, UAE Government Media Office. Follow us on Instagram and Twitter and like us on Facebook. TBWA is part of Omnicom Group (NYSE: OMC).
About Fast Company Middle East
Fast Company Middle East’s is the region’s leading business media brand, focused on innovation, technology, business and leadership. Apart from the online platform, Fast Company Middle East hosts awards and events like Most Creative People in Business, World Changing Ideas, and Most Innovative Companies.