A BIG BOLD look to welcome the Year of the Tiger
Biel, December 2021
Swatch knows how to transform a wristwatch into something special, and the TIGER POWER 2022 is no exception. The brand’s latest Chinese New Year Special is rich in symbolism and style that even those not born in the Year of the Tiger will want to flex the watch on their wrist.
The Tiger is the third of the 12-year cycle of animals that appear in the Chinese zodiac. People born in the Year of the Tiger are known for possessing traits such as power, strength, and bravery. They are charming, natural leaders and have a strong sense of justice and adventure, not to mention a rebellious streak.
The BIG BOLD’s color combination not only looks good but means good, too. The gold-toned dial with Tiger head graphic symbolizes prosperity, while the red, featured on the stopper, loops and hands, is associated with joy, luck, vitality and happiness. The black of the bio-sourced strap and BIOCERAMIC case and bezel represents immortality, knowledge, stability, and power. The case measures 47mm and provides plenty of room for the striking and shiny tiger head graphic, created using a metalized microstructure 3D printing technique.
Swatch infuses the watch with meaningful details. ‘Year of the Tiger’ is written on the bezel and the Chinese translation虎年 is printed onto the inner strap. The striking black, gold, and red packaging, complete with the intricate Tiger illustration, also warrants a special mention.
The Chinese New Year Special will be available in Swatch stores and online from 2 December, 2021.
About Swatch:
An iconic provocative timepiece that saved the Swiss watch industry, thanks to its visionary founder Nicolas Hayek. Colorful, happy, loud, shrill, and forever re-interpreted in different ways. Swiss Made and, thanks to industrial production and only 51 parts, available at a democratic price. Since the “second watch” was born in March 1983, hundreds of millions have been sold. In a very short space of time Swatch has become one of the most famous brands in the world – and all the while remaining true to itself. On average, a new Swatch design is created once every one-and-a-half days, keeping time as part of a monthly or as a Special Collection. Known for revolutionary concepts, creative models, and the pleasure it takes in provocation, Swatch loves to keep on surprising its audience. Swatch watches are a popular canvas for artists working in a great range of styles, and arguably the world’s largest art gallery on the wrist. The Swatch Art Peace Hotel in Shanghai offers (artistic) freedom for artists-in-residence from all over the world. With its commitment to niche sports and the Swatch Proteam, the watchmaker has paved the way to popularity for disciplines like Freestyle Skiing, BMX, and Surfing. But be careful – Swatch is addictive: Swatch Club numbers several hundred thousand members.