Ideal Standard’s Joy & Conca, two products from its Atelier Collections and Intellimix® – a smart, sustainable solution for superior hygiene in shared spaces; and – have won two coveted international design awards, the Red Dot Award for Product Design 2021 and the iF DESIGN AWARD 2021. Both awards recognise the highest standards of quality, innovation and functionality from product manufacturers across the globe.
Aesthetically, Joy draws from botanical grafts, with a single cast design ensuring a clean and modern piece that is easy to clean and available in four striking finishes: chrome, silver storm, brushed gold and magnetic grey. The sheer simplicity of Joy makes it extremely versatile, complementing both square and round ceramics and suiting a variety of bathroom styles. A sustainable option, it also reduces water consumption to 5L/min, while Ideal Standard’s pioneering FirmaFlow ceramic disc cartridge enables the finest temperature adjustments for a more comfortable user experience.
The Conca Ceramics range is part of the wider Conca collection, which includes brassware, furniture and bathtubs.
Organic curves and sensual details are central to Conca, with advanced technologies enabling not only new levels of purity in design due to the basin’s thin lines, but also an optimised and environmental conscious use of raw materials. Despite being designed for contemporary living, Conca is also rooted in Ideal Standard’s rich design history, having taken inspiration from the brand’s classic collection of the same name, designed by Paolo Tilche in 1972.
It was the two products’ unique and innovative design approaches that saw the independent panel of judges at the iF DESIGN AWARD and the Red Dot Award bestow them with the sought-after accolades.
Roberto Palomba, Co-Founder of PS+A and Chief Design Officer at Ideal Standard, said: “We are delighted to have won these two very important awards, which recognise the hard work and dedication that has gone into cementing Ideal Standard’s position as a leader in design. These awards encourage us to continue along this path.”
Designed to dispense both soap and water with every use, Intellimix is 100 per cent touch-free, guaranteeing improved hygiene standards in public washrooms. Ideal for offices, leisure facilities and other high-traffic environments, such as shopping centres, hotels and restaurants, the fitting has a clean, modern design and is also environmentally friendly, saving on resources and reducing waste.
Intellimix delivers an optimised digital wash cycle including soap and water every time, with the in-built TFT screen displaying clear instructions to enhance the handwashing experience. It can also be set to display a company logo or advertising image during idle times, while offering enhanced design freedom, with the fitting available in Chrome and Black Onyx versions.
Despite delivering an optimum volume of soap with every wash for improved hygiene, Intellimix actually reduces the overall amount of soap and water typically used in washrooms with traditional fittings, minimising waste and generating cost savings of up to 80 per cent on soap and 85 per cent on water.
It was this revolutionary take on handwashing and the product’s innovative design features that led the independent panel of judges at both awards to grant Intellimix the prestigious accolades.
With more than 18,000 entries, the Red Dot Award is one of the world’s largest design competitions. Since its inception in 1955, the sought-after distinction Red Dot’ has been the revered international seal of outstanding design quality. Meanwhile, the iF DESIGN AWARD has been recognised as an arbiter of quality for exceptional design for 67 years and is one of the most important design prizes in the world, receiving more than 10,000 entries this year alone.
Frederick Trzcisnki, Marketing & Innovation Director at Ideal Standard MENA, said: “We are delighted that Intellimix has been recognised by awarding bodies so revered in the design community. For years, these awards have shone a light on the very best in design and we’re proud to be amongst their recipients this year. Now, more than ever, shared spaces need to be designed to protect users’ health and wellbeing. Winning these awards is a clear acknowledgement that Intellimix represents an important step forward when it comes to raising hygiene standards in public washrooms, while of course improving sustainability and enriching the handwashing experience for end users.”
From 22 June 2021, Intellimix will be showcased in the exhibition ’Design on Stage’ in the Red Dot Design Museum Essen.
For more information on Joy and Conca, visit:
https://www.idealstandardgulf.com/products/collections/joy
https://www.idealstandardgulf.com/products/collections/conca
For more information about the Atelier Collections, visit:
https://www.idealstandardgulf.com/products/atelier
For more information about Intellimix, visit: https://www.idealstandardgulf.com/products/collections/intellimix
About Ideal Standard
Ideal Standard International, leading provider of innovative bathroom solutions, is a privately-owned company headquartered in Brussels, Belgium, operating in over 60 countries across Europe, Middle East and Africa. Ideal Standard MENA, part of Ideal Standard International, is focusing on the growth and massive business opportunities of Middle East, Egypt and Africa, with Head Offices in Dubai, UAE.
Ideal Standard heritage is in understanding how bathroom works in totality. With total bathroom solutions as its core business for over 100 years, the company designs, manufactures and supplies ceramic sanitary ware products, bathroom mixers, furniture and accessories, bathing & showering solutions for residential, commercial and institutional buildings. Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. Moreover, the company owns leading European brands: Armitage Shanks, Porcher, Jado and Vidima.
Ideal Standard Gulf, the business entity encapsulating the Middle East region, operates from its Head Offices in Dubai, UAE. In November 2016, the Design Bathroom Centre opened, first-of-its-kind in the region, located on Sheikh Zayed Road in Dubai. The Ideal Standard, Armitage Shanks, Porcher, Jado, Vidima and American Standard branded products are supplied in the Middle East sanitary ware market by esteemed business partners across the different countries.
About the iF DESIGN AWARD
For 67 years, the iF DESIGN AWARD has been recognized as an arbiter of quality for exceptional design. The iF label is renowned worldwide for outstanding design services, and the iF DESIGN AWARD is one of the most important design prizes in the world. Submissions are awarded in the following disciplines: Product, Packaging, Communication and Service Design, Architecture and Interior Architecture as well as Professional Concept, User Experience (UX) and User Interface (UI). All awarded entries are featured on the iF WORLD DESIGN GUIDE and in the iF design app.
About the Red Dot Design Award
In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. With more than 18,000 entries, the Red Dot Award is one of the world’s largest design competitions. In 1955, a jury convened for the first time to assess the best designs of the day. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Ever since, the sought-after distinction “Red Dot” has been the revered international seal of outstanding design quality. The award winners are presented in the yearbooks, museums and online. More information is available at www.red-dot.de.