Exclusive McLaren Racing x Free Fire collection among the collaboration content drop
McLaren Formula 1 racing driver Lando Norris will feature in the collaboration
Dubai, United Arab Emirates, 26 May 2021 – Garena has announced a collaboration with Formula 1 team, McLaren Racing, and Free Fire, the world’s most downloaded mobile game in 2019 and 2020.
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Free Fire’s crossover with McLaren – Ace the Field – will feature thematic takeover in Free Fire, exclusive collaboration content, and various in-game features, as well as various promotional social media campaigns and offline activations.
Free Fire will deliver McLaren’s vision for Grand Prix racing through an exclusive collaboration – MCLFF – an abbreviation for McLaren-Free Fire. The design in collaboration with the McLaren Racing design team, takes inspiration from other McLaren race cars, including the MCL35M.
The McLaren P1™ is designed, engineered, and built to be the best driver’s car in the world, while the MCLFF will represent McLaren’s vision of the future, where Grand Prix racing meets the age of advanced technology.
Mark Waller, Chief Commercial Officer, McLaren Racing, said: “We are thrilled to be collaborating with Free Fire for an in-game McLaren Racing integration. Our fans are always looking for ways to connect with our team and this integration gives this accessibility in a new and exciting way. It’s a brilliant collaboration in a time when gaming is only continuing to grow, and McLaren wants to be a part of that growth!”
Enjoy the exclusive Free Fire version of MCLFF in the game along with the iconic McLaren P1™
Harold Teo, Producer for Free Fire, said: “Both the MCLFF and McLaren P1™ are signature cars and represent the innovation and leadership that McLaren stands for. To bring these elements into Free Fire is something that we are truly excited about.”
With this crossover, McLaren fans will be able to enjoy driving the signature cars in the Free Fire universe. They can choose their favourite in-game with the MCLff & McLaren P1™ look and drive around Bermuda, Kalahari, or Purgatory and battle in style!
“We look forward to our players enjoying the best of McLaren in Free Fire. Collaborations like this allow us to deliver new experiences for current players and interest others to try Free Fire out,” Harold added.
A racetrack will also feature in Free Fire’s Training Island, where players can take their cars out for a test drive.
Ace the Field with the McLaren x Free Fire collection
Players can complete the racing look by equipping their characters with the exclusive McLaren Racing x Free Fire collection, which includes drivers’ overalls featuring the McLaren papaya and blue, the original colours chosen by founder Bruce McLaren.
The crossover will also see various other elements within Free Fire inspired by McLaren, from the moment they enter the game until they engage in battle. This means having Gloowall skins, surfboards, airships, and emotes inspired by McLaren, to name a few.
Lando Norris – from racetrack to Free Fire
McLaren Formula 1 racing driver Lando Norris, as a gamer himself, will feature in this collaboration. Fans can expect to catch Lando Norris throughout the campaign, with more details to be revealed at a later date.
Also on offer are opportunities to win VIP McLaren Racing prizes and experience a McLaren x Free Fire activation in a city near you. Stay tuned to Free Fire’s social media channels for all the latest on the McLaren Racing x Free Fire crossover!
You can download the collaboration announcement featuring McLaren Formula 1 Racing drivers Daniel Ricciardo and Lando Norris here – https://we.tl/t-ZRtNt64Ykb .