Beirut, October 14, 2019: Careem, the region’s leading internet platform with ride-hailing, deliveries and payments services, organised a beach cleanup in old Praia beach in Zouk, in collaboration with Live Love Beirut.
This community-building activity falls in line with Careem’s new campaign “Start Something” – aiming to encourage people across the region to take the first step and pave the way forward. The activation witnessed the participation of several local eco-conscious activists and media representatives who gathered to collect the garbage spread around the beach to make it a cleaner and safer place for marine life as well as beachgoers.
“Together we were able to do something good for the planet” – said a participant.
To watch Careem’s new brand positioning: “Start Something” campaign film, click on the below link: