Dubai, UAE – 21st February 2019: TAG Heuer, the renowned Swiss watchmaker, has announced the appointment of Shadani Consulting as its communications partner in the Middle East, to oversee all PR and media outreach. Effective immediately, Shadani Consulting will work with the Swiss avant-garde brand on its 2019 media engagement strategies, creative activations and collection launches.
“Due to Shadani Consulting’s understanding of the TAG Heuer brand and their track record within the luxury and watches environment, we decided to team up with the well-established agency to drive our vision,” said Anne-Claire Richomme Bergoffen, Marketing Director & Area Sales Manager at TAG Heuer Middle East.
Zaib Shadani, Founder and Managing Director at Shadani Consulting added, “With a legacy that spans over 150 years, TAG Heuer is a main player within the international watch industry and we are delighted to support them in the future. With ambitious plans for the region, 2019 is set to be a pivotal year for TAG Heuer’s presence in the Middle East and we look forward to working together to deliver strategic, impactful and memorable campaigns. At Shadani Consulting, we pride ourselves on thinking outside the box and are extremely excited to get started on the campaigns that we have planned.”
For further information on TAG Heuer, please visit www.tagheuer.com and for further information on Shadani Consulting, please visit www.shadaniconsulting.com
About TAG Heuer
In 1860, at the age of 20, Edouard Heuer founded his watchmaker’s workshop in the Jura Mountains of Switzerland. Creating the Mikrograph in 1916, sponsoring Formula 1 teams in the 1970s or launching the first luxury connected watch in 2015 are just a few examples of the major technical innovations, ultimate accuracy and passion for disruptive design that define our unique spirit. Headquartered in La Chaux-de-Fonds, TAG Heuer operates in four production sites – mastering the whole watchmaking process – and is represented on all continents through 4,500 points of sale, including 170 TAG Heuer boutiques that are now directly available on www.tagheuer.com in selected countries. TAG Heuer timepieces are designed for those who love challenges. Our influence is enhanced by our unique communication based on three pillars: sport, lifestyle and heritage, embodying our legacy and DNA. Our partnerships and ambassadors illustrate our open-minded and open-door culture, with the most prestigious and avant-garde names teaming up with TAG Heuer: the Red Bull Racing Formula One team, the Formula 1 Monaco Grand Prix, the Formula E championship, the biggest football leagues in Europe, the Americas and Asia, Manchester United, trendsetter Cara Delevingne, and actors Chris Hemsworth and Patrick Dempsey.
#DontCrackUnderPressure is much more than just a claim – it’s a state of mind. Find out more at www.tagheuer.com
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