Press, Hublotistas and friends of Hublot in Beirut hail the fusion of materials, science and style.

“Fusion is life. It’s a philosophy. A concept so simple that it is child’s play. Therein lies the key to success: innovation which reveals this self-evident premise. From time immemorial, the greatest achievements have grown out of the simplest ideas.”

Jean-Claude Biver, Chairman of Hublot and President of the LVMH Group Watch Division

April 22, 2017 (Beirut)Hublot and its partners in Lebanon, Tamer Frères, welcomed officials, friends and members of the press at a cocktail party celebrating ‘The Art of Fusion’. Hublot’s story began with this motto, which guides all its actions, innovations, developments and partnerships. Now a distinctive character trait, ‘The Art of Fusion’ forms the brand’s very DNA, embodying this subtle connection between a past ingrained with traditions and a future nourished by visionary ideas. Those characteristics also being reflective of Lebanon, it was fitting for the country to host the first ‘Art of Fusion’ celebration of 2017. The Tamer Frères family welcomed guests at their home, in the presence of Marco Tedeschi, Regional Director Hublot Middle East and Africa.

“Hublot is a culture, a lifestyle. That’s what we always try to communicate to our customers, and we hope to have achieved that today. To us, ‘Fusion’ means linking yesterday and today with tomorrow, and we feel Beirut embodies that concept perfectly,” said Marco Tedeschi.

By combining elements from nature, which are never found together in their native state, Hublot has reproduced the Big Bang, the moment at which everything came into existence. A modern-day alchemist blending the past and the future, tradition and innovation, the Swiss watchmaker is perpetually reinventing ‘The Art of Fusion’, and that was reflected in all elements of the Beirut event which represented first-hand Hublot’s philosophy of life. Enjoying a cheerful atmosphere infused with lively music and a fusion of different cuisines, guests experienced discovered the brand’s latest novelties.

Jean Tamer, President of Tamer Frères, said: “We have witnessed growing demand on Hublot watches, especially since the announcement of Ragheb Alama as Friend of the Brand. We are happy to celebrate here tonight ‘The Art of Fusion’ with Hublotistas and watch collectors.”

‘The Art of Fusion’

Created in 2004 by Jean-Claude Biver, Chairman of Hublot and President of the LVMH Group Watch Division, and Ricardo Guadalupe, CEO of Hublot, ‘The Art of Fusion’ highlights one gene which has been intrinsically rooted in the brand’s DNA since its creation in 1980 –Hublot was the first to combine gold with natural rubber. Ever since, this philosophy has brought dozens of new materials to life. Unique and exclusive, some are even patented. Brand new alloys; Hublonium, King Gold, Magic Gold–, the combination of immiscible components including carbon and metal –, the hardest and most scratch-resistant materials – sapphire –, the creation through synthesis of the rarest form of gold on Earth – Gold crystal –, fabrics and fibres – St Gallen embroidery, flax fibre, denim, velvet or woven suit fabric – materials in an array of colours – Texalium®, quartz or even sapphire, materials derived from minerals – concrete – or from animals – leather –. These materials are all an invitation into the very heart of the watch; they shape its case and, sometimes, its dial. To realise the full potential of this constant pursuit in R&D, the Nyon-based Manufacture has had its own foundry since 2012, as well as a team dedicated to fusion – the Metallurgy and Materials Department.

‘The Art of Fusion’ is a seminal stance that finds its expression far beyond the materials, but moreover a mind-set that guides all Hublot’s actions and partnerships. Partners and ambassadors who are part of the same dynamic, members of a family united by a common DNA: the pursuit of excellence, distinction and innovation. Men, women and brands which are changing the course of history. These include elite athletes making their mark in sport – Usain Bolt, Pelé, Maradona, Kobe Bryant, Dustin Johnson – talented artists going against the mainstream – Lang Lang, Sang Bleu, Andreas Caminada, Lapo Elkann – major competitions – UEFA EURO, the FIFA World Cup, the Cricket World Cup – bold and innovative brands Ferrari, Italia Independent, AK Ski. Individually and collectively, they embody ‘The Art of Fusion’.

Instagram: @Tamer.Freres @HublotMEA #TamerGroup #TamerFreres #HublotMEA

About Hublot

“Hublot: A different way to progress” say those who know this unique Swiss luxury watch company, where each and every moment moves forward to create the future at breathtaking speed. A dream, initiated and developed by Hublot’s Chairman Jean-Claude Biver with CEO Ricardo Guadalupe, the two men responsible for turning the Hublot brand into a genuine success story in which the Big Bang, King Power and Classic Fusion represent the symbols of a constantly evolving tradition. From watch complications and revolutionary materials to world-class collaborations such as FIFA World CupTM and Ferrari, Hublot characterizes itself through the “Art of Fusion” philosophy, bringing tradition into the future. On a commercial level, the network of approved retailers has grown rapidly and currently stands at 750 points of sale and more than 70 exclusive boutiques around the world (Geneva, Cannes, Saint-Tropez, Paris, London, Berlin, Moscow, New York, Miami, Beverly Hills, Las Vegas, Atlanta, Singapore, Shanghai, Beijing, Hong Kong, Dubai, Abu Dhabi, Kuala Lumpur, Ginza…). For more information, visit