UNILEC launches the new Toshiba Home Appliances range in an exquisite event
Beirut, March 11, 2019: UNILEC sal, the exclusive distributors of Toshiba consumer products, showcased latest range of Toshiba Lifestyle Appliances to their partners, on March 11, 2019, at Phoenicia Hotel, Beirut. The new generation of lifestyle appliances including latest range of Washing Machines, Refrigerators, Water Dispensers, Microwave Ovens, Air Purifiers and Fans; Cutting-edge technologies that were presented at IFA, Berlin 2018 were on display.
Marking the big occasion, Mr. Elvis Wang, CEO of Toshiba Lifestyle Appliances, MEA, CIS & Eastern Europe reflected on the heritage of the Japanese multinational giant and the need to reinvent, “Toshiba Appliances has long history of over 140 years, with our first appliances being produced in 1930. For some time, update in the Home appliances had slowed down. But with new investments and energy, Toshiba Lifestyle Appliances has come back again with cutting-edge products and innovative technologies. “
When probed further, Mr. Elvis Wang, explained how the new line-up of products will add immense value to the end user, “All our consumers can Expect More from Toshiba Lifestyle Appliances. Innovative technologies that minimizes time, effort & energy that consumers spend on housework.”
Echoing his sentiment, Mr. Agop Kassabian, CEO of UNILEC, celebrated the strong partnership between the two companies and their place in peoples’ hearts, “Over 51 years ago in 1968, UNILEC was established as a result of Toshiba and Mr. Viken Kassabian joining hands and forming what turned out to be a very solid partnership. As a testament to this, I proudly stand in front of you today to say, not only is UNILEC the oldest distributor for consumer products and electronics in Lebanon but also the oldest exclusive distributor for Toshiba in the Middle East & Gulf Region. In fact, UNILEC is the oldest exclusive Toshiba distributor in the world.”
The entire portfolio showed immense promise and value. Some of the flagship technologies that stood out were in the Washing Machine and Refrigerator series. The Front Load Washing Machine is now powered by The Great Waves™ technology. Inspired by the famous Japanese painting ‘The Great Wave off Kanagawa’, the innovative technology is developed based on Flush Wave and Cold Wash, which leads to greater saving and color protecting performance for laundry. Also, it can save up to 60% energy based on the same cleaning effect as 40℃ standard wash, tested by VDE, Germany.
The next big news is the 4-Door Refrigerator with 3System™, which has 3 independent cooling systems that works independently to deliver the right amount of cold air for each
unit without cross-contamination. Result, fresher food that lasts longer. Another benefit for 3System™ is the Convert Zone. At the touch of a button the fridge can expand its capacity by almost 15%, transforming one of the freezer units into fridge to fit an extra 91L of fresh groceries.
The new line-up marks the new era of Toshiba Appliances in home appliance segment. Designed for those who want to do more and live more.