Style Meets Sporty: Fashion-Forward Wearables for Fashion-Savvy Consumers

Consumers’ lives are increasingly busier in this day and age, which means everyday things such as style can often be disregarded or overlooked. The fashion industry also moves at a rapid pace, making it even harder for consumers to stay up to speed with design and seasonal trends.

Thankfully, there is a solution.

For fashion-conscious consumers looking to live healthier, more active lifestyles, but who still want to look the part, Samsung’s range of wearables pair fashion and style with everyday functionality. The best thing about these innovations is that they don’t just look the part – they play the part too, by delivering meaningful innovations that track all aspects of your everyday life for balanced, connected living.

As an emerging style and status trend, wearable technology is fast-becoming fashionable and a must-have addition to any wardrobe. Though they’re inherently tech-focused, style still plays a key role for many consumers. Globally, a recent study[1] from Accenture pinpointed that more than half of all people surveyed (55 percent) expressed an interest in replacing their smartphone with a wearable solution that enables smartphone-esque functionality. In addition to this, one in five adults currently wears a smart watch or fitness strap and by 2020, the wearable tech market is projected[2] to be worth around 30 billion dollars (USD).

So, if you’re looking for functional, fashion-forward wearables that don’t hold back on style, look no further than the latest tech-accessory innovations from Samsung:

Unlimited Personalization

Simple yet sleek, the Galaxy Watch Active packs style and sporty into a uniquely beautiful package. Designed to reflect Millennials’ active and fitness lifestyle ambitions, the attractive and minimalist design is great to look at and the unique, richer watch faces are the window to a bold yet simple UX, which is also effortless to navigate. Appealing to the most discerning fashion-forward consumers, the Galaxy Watch Active offers ultimate personalization, allowing you to select a stylish watch face and choose a premium quality sporty strap in a range of different colors to match your unique style.

Fashion Meets Fitness

Designed to help you perform without compromising style, Samsung’s Galaxy Fit e is a slim and fashionable addition to any wardrobe. Easy to style and comfortable enough to wear all week long, the Galaxy Fit e blends into any social scenario or setting with ease. Featuring a water resistance of 5ATM, it can go where you go. This means that no matter whether you’re at home, at work, in the pool, or out to dinner with friends, Galaxy Fit e is by your side helping you get more out of life with style and ease.

The Age of Hearables

Regarded as one of the fastest-growing Millennial style icons around, Gartner predicts that by 2022, the top wearables segment will be ear-worn devices. To meet this trend, Samsung’s revolutionary Galaxy Bud earbuds fit the mold perfectly. With an ultra-small form factor, Samsung’s propriety in-ear solution is truly wearable thanks to a comfortable and compact design. They also allow you to go about your day with your head up and your hands-free, delivering a seamless Galaxy connectivity experience. If fashionable ear-worn devices are what you’re looking for, Galaxy Buds are a perfect fit that look good and feel great.


[1] https://www.accenture.com/us-en/_acnmedia/PDF-69/Accenture-2018-Digital-Consumer-Survey-Findings.pdf

[2] https://newsroom.mastercard.com/press-releases/technology-and-fashion-unite-as-the-wearable-market-matures/

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