Dubai – 16th August 2022: The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced leading creative PR agency The Romans as its latest corporate member.
Based in London, New York and most recently, Dubai, The Romans has become one of the most awarded PR agencies in the world, working with global brands and creating innovative earned media campaigns in recent years.
The global agency, which is backed by advertising agency Mother, was recently named Global Consumer Agency of the Year at this year’s prestigious Sabre Awards.
Partner and Head of Dubai Office at The Romans, Alexandra Dewar said:
“The Romans has been a member of the PRCA in the UK since its inception in 2015, so we know the many benefits the organisation brings its members. That’s why joining the MENA branch is a no-brainer for us. We look forward to strengthening our partnership with the PRCA to actively support the industry’s capabilities in the region and beyond.”
Head of PRCA EMEA Monika Fourneaux said:
“It’s a pleasure to welcome another multi award-winning agency to the PRCA EMEA. The Romans have an impressive track record in developing creative talent, whether it’s winning regional Cannes Young Lions Competitions over the years, or executing impactful, unique campaigns for clients all over the world. We look forward to supporting Alexandra and her team’s continued growth in the region over the coming years.”
About PRCA
The PRCA was founded in London
in 1969 and launched PRCA MENA in 2016 with the aim of raising standards in PR
and communications. The Public
Relations and Communications Association (PRCA) is the world’s largest
professional PR body. We represent more than 35,000 PR professionals in 82
countries worldwide. With offices in London, Hong Kong, Dubai, Singapore, and
Buenos Aires, we are a global advocate for excellence in public relations. Our mission is to create a more professional, ethical, and
prosperous PR industry. We champion – and enforce – professional standards
around the world through our Professional Charter and Code of Conduct. The Code
compels members to adhere to the highest standards of ethical practice. We deliver exceptional training, authoritative industry
data, and global networking, and development opportunities. We also manage the International Communications Consultancy
Organisation (ICCO) – the umbrella body for 41 PR associations and 3,000
agencies across the world, and LG Comms – the UK’s national body for local
government communicators. Additionally, we support the delivery of the Motor
Industry Communicators Association (MICA).
For more information visit https://prca.mena.global/