Dubai – November 28, 2025 — TBWA\RAAD has been named to Fast Company Middle East’s Most Innovative Companies list for 2025, earning recognition in two categories—Advertising, Branding & PR and Workplace. This marks TBWA\RAAD’s fourth straight appearance on the list.
Fast Company Middle East’s annual ranking spotlights companies reshaping industries and delivering measurable impact across the region. TBWA\RAAD’s dual honors underscore its momentum on both sides of the innovation equation: the work and the workplace.
- Advertising, Branding & PR: Recognizes TBWA\RAAD’s application of its Disruption® philosophy to build brand platforms, breakthrough experiences, and business-driving creativity for clients across the region.
- Workplace: Highlights sustained investment in people: learning programs, leadership development, well-being initiatives, and an inclusive, collaborative culture designed to scale creativity.
“We’re extremely proud to be recognized for the fourth-year running, and to earn a double win for the second year in a row”, said Reda Raad, Group CEO of TBWA\RAAD. “This milestone reflects our belief that Disruption® isn’t just a creative approach; it’s an operating system. When you build a place where people are trusted to challenge norms and turn ideas into impact, innovation becomes a habit, not a headline. Our clients’ courage and our Pirates’ relentlessness make the work, and the results, undeniable.”
In a market transformed by AI and experience-driven retail, TBWA\RAAD equips brands to read culture in real time and translate it into growth: new customers, stronger loyalty, and better performance.
About TBWA\RAAD:
TBWA\RAAD was established in the United Arab Emirates in 2000 to develop and expand TBWA Worldwide’s presence across the Middle East and Africa. We are The Disruption® Company, a collective of creative minds with an unlimited creative canvas. We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named Best Place to Work in the World by Campaign, one of the Middle East’s Most Innovative Companies by Fast Company Middle East in 2024, 2023 and 2022, one of the Best Workplaces for Women in the Middle East in 2024 by Fast Company Middle East, Adweek’s 2024, 2022, 2021 and 2018 Global Agency of the Year, we are a disruptive brand experience company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our collective is made up of passionate, dedicated individuals with expertise across the total brand experience — from retail to social and digital, from B2B to experiential, from innovation to production, from design to content. Our regional clients include: Abu Dhabi Government Media Office, Apple, AWR Rostomani Arabian Automobiles, CNN, Commercial Bank of Dubai, du, Essence, Etihad Rail, First Gulf Company, Gatorade, Henkel, Hilton, Infiniti, Johns Hopkins, KFC, Meta, Natural History Museum Abu Dhabi, NEOM, Nissan, Pfizer, Philips, Pladis. Follow us on Instagram and Twitter and like us on Facebook. TBWA is part of Omnicom Group (NYSE: OMC).