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This year for Easter Lurpak took a ride down different Lebanese areas giving out Maamoul on the streets. It all started with a digital competition based on baking the traditional maamoul while adding to it a new tasty twist. Down the road 10 finalist were drafted to finally have mamas.joy win by popular votes.
This activation took part with the collaboration of DaddyFoody, and our winner got the chance to go on a food truck ride covering the areas of Jbeil, Jounieh, Dbayeh, Rabyeh, Zalka, jdeideh, forn l chebek, Sessine and Zaytouna Bey where mamas.joy got to distribute some of her new tasty maamoul recipe.