KIEHL’S, the New York City-based purveyor of the finest skincare since 1851 has marked itself again with its third point of sale and first boutique in Lebanon at ABC Verdun level L1, in the presence of media representatives and social media influencers.
The attendees got to experience an event like no other; with a nature playground theme, the air was filled with happiness and beaming smiles, bringing everyone back to their childhood days. The mall space was transformed into a green area, where vibrant flowered swings and warm-colored bean bags were a symbolism of nature and serenity. This is what Kiehl’s is all about: using natural ingredients for a soothing effect. To match the inspiration even more, refreshing healthy drinks were passed around in test tubes and delicious organic bites were offered. With Joy Fayad filling the scene with inspiring live entertainment, bloggers and influencers enjoyed the groove while taking pictures at the Wall of Swings with Mr. Bones. Most importantly, all the attendees got a complimentary skin consultation to determine what skincare routine they should follow for even better skin!
The opening event kept Kiehl’s true to what it is. KIEHL’S unique and extensive background represents a blend of apothecary, herbal, and medicinal knowledge and has become one of the top renowned skincare brands distributed all over the world. With philanthropy and sustainability at its core, KIEHL’S customers build a very strong relationship with the brand and its representatives.
KIEHL’S, founded by John Kiehl, is an American cosmetics brand retailer that specializes in premium skin, hair, and body care products. It was established in 1851, and since then, Kiehl’s was purchased by the L’Oréal Group in 2000 and currently has more than 250 retail stores worldwide. In contrast to its market competitors, Kiehl’s is distinguished for its unorthodox marketing approach (less is more), exceptionally large male clientele base, and its products’ simple and straightforward packaging. With the purchase, L’Oréal increased the brand’s presence but maintained it as a luxury line rather than a mass-market one.