BEIRUT, June 5, 2017 — Khoury Home’s Board of Directors met on June 5th at their headquarters to discuss and announce several decisions. The board congratulated the Executive Management Committee for remarkable achievements made in 2016 and confirmed their full support for the 2017 plan.
Romen Mathieu, Chairman of the Board and CEO, presented to the board with the ongoing plan consisting of a national geographical development with its first franchise opening that will be followed by two new Khoury Home outlets across the country. Commenting on the subject, Romen Mathieu announced “the franchise concept of Khoury Home is maybe not a new idea in the country, but to commit and start this strategy at this very critical time, is a challenge in itself, and it is our commitment towards the Lebanese economy to support small enterprises and to encourage young entrepreneurs to engage themselves and participate in the development of rural zones and villages. Simqanieh is the first franchise outlet, with more are to open soon.”
The commercial strategy was also updated and discussed which includes bringing in more impressive brands and focusing on green products which will be the new trend in the coming few years.
The Board congratulated the Management Team for the launch of its new concept, La Maison. La Maison is a brand new section in Khoury Home which includes a selection of finest kitchenware, linen, home decoration items, and gifting items. It offers a distinct range of the latest trends that cater to a variety of tastes, needs, and budgets. “This concept is an added value to our beloved customers to whom we want to offer the largest choice of products for their homes, Khoury Home will be their unique and only shopping place. This is part of our offerings that has always been exceptional and will always be,” added Mathieu.
The Board assisted in a presentation on the new outstanding App platform that is going to be launched soon; commenting on this Mathieu added “this platform is a unique concept, easy to use and aiming to facilitate the life of our customers by moving the stores to their home and offices through the mobile, in a word to your fingertips”
Finally, the board visited the Dora showroom and expressed its full support to the management and employees in their daily work and praised them to continue in this direction despite the sensitive situation prevailing in the region and the country.