- Top 3 placement for GROHE at the German Sustainability Award
- Jury of Europe’s largest sustainability award honours GROHE’s 360-degree sustainability approach
- CO2-neutral production starting 2020 sets new standards in the sanitary industry
Beirut, 17th December 2019. At the German Sustainability Award ceremony on 22 November 2019 in Düsseldorf, GROHE secured a placement among the top 3 in the category “Germany’s Most Sustainable Big Companies 2020” thanks to its 360-degree sustainability approach and, above all, its progress in saving resources. “We are proud that our holistic sustainability approach, which we integrate into all of GROHE’s areas of activity, has enabled us to achieve a top ranking at the German Sustainability Award,” says Thomas Fuhr, CEO of Grohe AG. “Our daily experience shows that economic success and sustainable business practice do not have to be mutually exclusive. This award confirms our consistent pursuit of our sustainability goals and at the same time motivates us to further increase our commitment.”
For the twelfth time the German Sustainability Award Foundation awarded companies that combine economic success with social responsibility and environmental protection in an exemplary manner last Friday. The jury particularly praised GROHE’s commitment to saving resources. A successful example is the recycling rate of above 96 percent. Moreover, GROHE is also the first leading sanitary brand to offer the possibility of manufacturing material-saving fittings with the aid of innovative solutions, such as the manufacture of products with a 3D metal printer, which allows for weight savings of up to 55 percent.
GROHE’s greatest lever for sustainability, however, is in the product’s use: a person’s daily water consumption can thus be reduced by up to 50 percent with the help of products equipped with GROHE EcoJoy flow-limiting technology. The result: a family of four can save up to 31,400 litres of water per year this way.
GROHE’s Production Plants to become CO2-Neutral Worldwide by 2020
GROHE does not want to rest on its laurels and is setting new standards in the industry with yet another important step, which was positively acknowledged by the jury: as the first leading manufacturer in the sanitary industry, GROHE has set itself the goal of achieving CO2-neutral production at all production sites worldwide as part of the “GROHE goes ZERO” project. In July, all five global production sites and the logistics centres in Germany were therefore converted to green electricity. With the start of the new fiscal year in April 2020, the sanitary manufacturer will offset unavoidable CO2 emissions by means of two compensation projects.
“The award has shown us that we have already taken important steps to achieve our ambitious sustainability goals. At the same time, manufacturers such as GROHE are more than ever asked to assume responsibility, which is why we want to use measures such as “GROHE goes ZERO” to provide further impetus within the industry and thus actively promote greater sustainability,” says Thomas Fuhr.
In recent years, GROHE has repeatedly achieved top placements at the German Sustainability Award. Furthermore, the sanitary brand was presented with the CSR Award of the German Federal Government in 2017 and GROHE CEO Thomas Fuhr was honoured with the B.A.U.M Environment and Sustainability Award by the B.A.U.M. corporate network in September 2019.
About GROHE
GROHE is a leading global brand for full bathroom solutions and kitchen fittings and has a total of over 6,000 employees, 2,400 of which are based in Germany. GROHE has been part of the LIXIL Group Corporation since 2014. As an international brand, GROHE pursues the brand values of technology, quality, design and sustainability, seeking to offer the “Pure Freude an Wasser”. GROHE has been developing new product categories since its inception. This includes the GROHE Blue and Red water systems and the recently-introduced GROHE Sense water security system, which is an innovative component in the growth market of smart home technology. Innovation, design and development are closely aligned with one another and are enshrined in the German site as an integrated process. As a result, GROHE products carry the seal of quality “Made in Germany”. In the past ten years alone, more than 300 design and innovation awards as well as several top rankings at the German Sustainability Award have confirmed GROHE’s success. GROHE was the first in its industry to win the German government’s CSR prize and was also featured in the renowned Fortune® magazine’s ranking of Top 50 that are “Changing the World”.
About LIXIL
LIXIL makes pioneering water and housing products that solve every day, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard and TOSTEM. With approximately 75,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day. Learn more at www.lixil.com