Colortek implements a creative colour-based therapy to improve prisoners’ psychological conditions

Beirut, 13 April 2018: Colortek, a paint brand with retail shops across the Middle-East and Africa, in collaboration with Young & Rubicam and the guidance of a colour therapist and the prison’s psychologist, painted the cells of Ebbé Prison in Tripoli with colours that help improve the psychological well-being of inmates. The colour rehab initiative witnessed a change and an increase in interaction between inmates.

The Ministry of Social Affairs is supporting the initiative and hopes it would be implemented soon across all 22 prisons in Lebanon.

For more information about the initiative, please visit https://www.youtube.com/watch?v=fN5DGZq3ThY