Stemming from a solid vision that goes hand-in-hand with Corporate Social Responsibility, Café Najjar, the leading Lebanese coffee maker, is offering free Najjar Raqwa Machines and capsules to the entire medical, nursing, administrative teams and all front-liners of Coronavirus (COVID19), as a proof of appreciation and gratitude to the sacrifices and efforts they are making round the clock, in order to avoid the spread of this global pandemic and preserve the safety of all Lebanese citizens and residents.
This initiative that started with Rafic Hariri University Hospital (RHUH) and the American University of Beirut Medical Center (AUBMC), and which will continue in order to reach other hospitals, comes within the framework of Café Najjar’s pioneering initiatives, it aims at supporting hospitals and medical centers working to fight Coronavirus (COVID19), it also demonstrates Café Najjar’s position as an essential partner in combatting the virus within its line of business, thus, and by offering free coffee round the clock to the healthcare professionals working to confront the virus, it enhances their level of alertness, and somehow contributes to their sustainability during this hard period.
Mr. Karl Najjar, CEO of Café Najjar stated that “Café Najjar had adopted since its inception, a strategy based on values and principles that constituted its main pillars of work over the years, thus its coffee making business became an area for innovation and success and a way to strengthen the National Industrial Sector, as well as to express its corporate social responsibility”.
“Café Najjar has proven its commitment to launching social initiatives and supporting humanitarian causes, and today, through this step, we are seeking to deliver a symbolic salute and a humble gesture, to the healthcare team striving for our survival” he added.