Vanity Fair Italia #IamMilano: new issue free for Milano and Lombardy

THE NEW ISSUE OF VANITY FAIR, WHICH WILL BE DISTRIBUTED FREE IN LOMBARDY, IS ENTIRELY DEVOTED TO MILAN. IT FEATURES CONTRIBUTIONS FROM 64 LEADING FIGURES FROM THE WORLD OF CULTURE, FASHION, DESIGN, BUSINESS AND INSTITUTIONS, BEGINNING WITH MAYOR GIUSEPPE SALA

Milan, 9 March 2020 – To convey a message of unity, reason and strength from a city and a region which were the first to be hit by the COVID-19 virus: this is the idea behind this edition of Vanity Fair,  entirely dedicated to Milan, which will be on newsstands from 11 March and available free of charge to readers in the city and the entire Lombardy region.

In addition, all Lombardy users registered on the Vanity Fair website will receive a code via email enabling them to download the digital version of the magazine free of charge.

«We all need to take responsibility, at every level. Every one of us must do their part, go the extra mile. It’s about small actions, nothing more», says Fedele Usai, CEO of Condé Nast Italia.

«At a difficult time for Milan, its region and the whole of Italy, we wanted to bring together the faces – famous and otherwise – of a city grappling with an emergency. It’s a choral appeal for unity, reason and a sense of duty. Values that we believe are essential in tackling the global challenge of this virus», says Simone Marchetti, editor-in-chief of Vanity Fair.

«We must never stop learning. We don’t know when and how this crisis will be resolved, and at what price. But if we want these difficult days to be more than just a cost exacted by adverse fortune, Milan must seek lessons from them which can enrich us and leave us better prepared to face the future», says Giuseppe Sala, Mayor of Milan.

The magazine, whose cover will display the faces of the 64 Milanese citizens by birth or adoption, gives a rational and comprehensive narrative of the situation we are currently experiencing and sends a message of solidarity from Milan to other cities in Italy and around the world which are now facing the Covid-19 emergency. Edited by Simone Marchetti, the weekly publication has chosen to enlist individuals who represent the strength and resilience of our country and the city of Milan; many of them are influential figures, but there are also people who stand out for their passion and dedication. First and foremost is the mayor of Milan, Beppe Sala, who also writes this week’s editorial.

Two leading names on the Italian music scene, Ornella Vanoni and Mahmood, bear witness to Milan as seen by two different generations. Artist Francesco Vezzoli donates a specially created work. Giorgio Armani writes an open letter, Domenico Dolce and Stefano Gabbana (who have made a donation to Humanitas for research into the Coronavirus) speak about the strategies put in place to handle the situation, while Miuccia Prada has her own message to add to the chorus of all the other Italian designers, from the emerging to the most famous.

They’re joined by entrepreneurs, intellectuals, journalists and writers. And of course there’s digital Milan, with the faces of young entrepreneurs based in the Lombardy capital who have launched apps and other platforms like Satispay, Cortilia and Copernico38, which are destined to conquer the world. Last but not least, Vanity Fair seeks to give a face to the “unknowns” who are standing out for their contribution to the city in these difficult days: from the nurse at the Sacco hospital to the delivery rider who crosses Milan on a daily basis.

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