As part of its ambitious True Carbon Zero initiative, Lenzing fibers have innovated Carbon Zero TENCEL™ fibers which have been used to develop the range of bed linen by Dr. Linen. Certified at Lenzing lab, this product gives hotels in UAE a well-timed opportunity to edge closer to sustainability compliance and net zero carbon goals.
Dubai, October 4th, 2021: Dr. Linen, an innovative product developed by Rent-A-Towel, a Dubai-based linen rental service provider, is launching an all new range of bed linen made using carbon zero TENCEL™ fibers. TENCEL™, a textile specialty brand of the Austria-based Lenzing Group and a global leader in wood-based fibers, has recently developed this product exclusively with Dr. Linen for the Hospitality market
Dr. Linen’s product portfolio boasts a range of bed and bath linen, made of TENCEL™ -branded lyocell fibres, which are sourced from sustainably managed forests. The products are a perfect blend of aesthetics and functionality, boasting unique microbial resistance, durability, and comfort.
The bed linen range which is certified for usage of carbon zero TENCEL™ fibers by Lenzing lab is in recognition of Dr. Linen’s commitment to the issuer’s True Carbon Zero initiative, which supports taking climate action with science-based intervention, and setting CO2 emission reduction targets, in line with the UN’s sustainable development goals (SDGs). The initiative is particularly focused on SDG-7, affordable and clean energy; SDG-13, climate action; and SDG-17, partnerships for the goals.
“Helmed by the Lenzing Group’s TENCEL™, True Carbon Zero is a first-of-its-kind, global initiative by a cellulosic fibre producer, aimed at lowering carbon footprint across the value chain, from sourcing to life-cycle management. We have a clear roadmap for 50% CO2 emission reduction by 2030 and for net-zero carbon emissions by 2050, with a three-step plan of reducing, engaging, and offsetting,” said Avinash Mane, Commercial Director for Lenzing fibres in South Asia & Middle East.
Characterized by environmentally responsible sourcing, use of renewable energy, and closed-loop production, TENCEL™ -branded fibres have sustainability embedded, throughout the end-to-end process. In conjunction with verified climate protection projects, and partnerships with impact-driven organizations, TENCEL™ is poised to create a revolution, which Dr. Linen is proud to propel in the UAE and the rest of the Middle East.
“Dr. Linen’s “True Carbon Zero” adoption comes just as the regional hospitality sector gears up for post-pandemic reopening and Expo-driven demand. This is a timely opportunity for hotels to expedite their net-zero carbon pursuits, and keep pace with increasing sustainability regulations. Dr. Linen’s product-service model, which offers bacterial resistant, premium, and durable linen for lease, is a godsend to hoteliers hoping to save on new linen investments and simultaneously deliver superior experiences to guests. By Adopting to Dr. Linen bed Linen, hotelier will part of our True Carbon Zero initiative,” said Ram Mohan, Ram Mohan, Founder | COO, Rent A Towel and Dr.Linen.
Carbon-zero TENCEL™ Lyocell and Modal fibers have a certified carbon neutral footprint supporting actions against global warming in line with the UN Sustainable Development Goals. These fibers are certified as CarbonNeutral™ products according to The CarbonNeutral Protocol by Natural Capital Partners. With the likes of PwC forecasting a record recovery in the UAE’s hospitality sector in 2021, Dr. Linen’s range of bedsheets made using certified carbon zero TENCEL™ fibers and its existing multi-fold benefits are making a great case for the UAE to transform into an eco-tourism hub.
Rent-A-Towel is setting the bar – not just disrupting the status quo. With a background in hospitality and tech for over 20 years, the company’s founders aim to innovate on the traditional model of hotel housekeeping, by eliminating unorganized processes and introducing digital technology to increase efficiency. Rent-A-Towel offers a controlled and convenient approach, in an otherwise disorganized sector. This allows hotels to focus on the core business operations, and more importantly, on creating a phenomenal experience for guests. The organized system offered by the company includes complete end-to-end management of linen and laundry operations – making the responsibility for these functions all theirs. Rent-A-Towel believes in innovation, transparency, and commitment, as the hallmark of all their services and products.
TENCEL™ is the textile specialty brand under The Lenzing Group that covers textile specialty product fiber offerings for apparel and home. The TENCEL™ product brand portfolio defines a new evolutionary step in terms of sustainability, functional benefits, natural comfort and caters for distinctive everyday usage or application. Product brands under TENCEL™ include TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate, TENCEL™ Luxe and TENCEL™ for Footwear.
Featuring botanic origin and biodegradable quality, TENCEL™ branded modal and lyocell fibers can enhance the breathability of fabrics and have a minimal static charge when used in fabrics. Fabrics made of TENCEL™ Modal and Lyocell fibers are also gentle on skin with smooth, long-lasting softness, color vibrancy and color retention features. TENCEL™ Lyocell fibers are versatile and can be combined with a wide range of textile fibers to enhance the aesthetics and functionality of fabrics. Through moisture management, TENCEL™ Lyocell fibers can also absorb moisture efficiently. A variant of the Lyocell production process also produces the TENCEL™ Luxe branded lyocell filament, which is an extremely fine filament yarn for luxury fabrics and supremely smooth to the touch. Exhibiting high flexibility, TENCEL™ Modal fibers enhance textiles with a naturally soft quality. Offering endless design possibilities, TENCEL™ Modal fibers can be blended with other fibers and processed using conventional machinery, significantly improving the softness and comfort of fabrics.
Fibers used under the TENCEL™ brand are derived from certified and controlled sources following the stringent guidelines of the Lenzing Wood and Pulp Policy. Namely, TENCEL™ Modal and TENCEL™ Lyocell fibers, both cellulosic fibers are produced via environmentally responsible production processes and are compostable and biodegradable, thus can fully revert back to nature. TENCEL™ Modal and TENCEL™ Lyocell fibers are designated by the U.S. Department of Agriculture (USDA) BioPreferred® Program.