• Bayer Middle East will support a German Red Cross initiative funded by the Federal Foreign Office of Germany to provide humanitarian assistance for vulnerable families through health services in Lebanon in the context of COVID-19 with a donation of EUR 25,000
• The initiative targets around 850,000 people encompassing some of the most vulnerable Lebanese and Syrian communities
• The targeted groups will receive health-related relief, basic assistance, and other general public health resources
Beirut, July 12th 2021 – Bayer Middle East announced its support to the German Red Cross providing humanitarian aid together with the Lebanese Red Cross for vulnerable families through public health services in Lebanon in the context of COVID-19. The partnered initiative provides financial aid via the German Red Cross to the health program of the Lebanese Red Cross, which supports communities in need of health services and resources. To achieve this, Bayer Middle East will support the German Red Cross program funded by the Federal Foreign Office of Germany with a donation of EUR 25,000.
In addition to the economic crisis and civil unrest, Lebanon is also affected by the COVID-19 pandemic. The humanitarian project was crafted to support the community in Lebanon through health services to help ease the COVID-19 pandemic. In 2020 only, the project benefitted 155,000 people directly and 650,000 people indirectly and now aims to target around 850,000 people of the most vulnerable communities in need.
The project tries to capture the complexity of context and existing situation with a multi-sectoral support approach to the Lebanese Red Cross. Most of the targeted groups will be aided with health-related relief, basic assistance, and resources, such as COVID-19 awareness sessions, emergency medical services, food parcels, hygiene kits, recreational kits, disinfection material for families, training of Lebanese Red Cross volunteers, and cash assistance given to the vulnerable Syrian refugee communities and Lebanese families in need.
Samer Al Faqih, Managing Director Bayer Levant &Commercial Area Head, Jordan & Lebanon stated, “Bayer Middle East is honored to play a role in supporting this public health initiative and helping the devastated communities in Lebanon. We are grateful to have the opportunity to assist an organization such as the German Red Cross, responding to the critical health needs to achieve a shared vision of improving public health. At Bayer, we believe in our vision “Health for all, Hunger for none”. This essential initiative will help us realize the heart of our promise through increasing access to health and supporting awareness.”
Sami Joost, Head of Communications, Public Affairs, Science & Sustainability (PASS) – Bayer Middle East, added, “We are particularly proud to have been given the chance to participate in this public health initiative, which helps support a much-needed program with resources that aid the underserved people of Lebanon by continuing the important work being executed on-ground. At Bayer, we are always keen to fulfill our role as a diligent corporate citizen, that partakes in regional cooperation that is integral during this pandemic, particularly in light of the ongoing socioeconomic challenges in Lebanon.”
Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to help people and planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to drive sustainable development and generate a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2020, the Group employed around 100,000 people and had sales of 41.4 billion euros. R&D expenses before special items amounted to 4.9 billion euros. For more information, go to www.bayer.com.