We look back at Nour Arida presence at the Cannes Film Festival which has generated €901.9K in MIV® across 41 Placements!
Due to the model’s engagement rate on her Instagram account, most of the performance comes from Nour Arida’s account itself, garnering 87% of the total MIV® with only 3 posts and representing €786K.
The two other best performing Voices are divided between Media and Partners, representing 7% and 6% respectively of the total MIV®.
An important part of the performance is generated with Boucheron, as the brand was mentioned the most, and also was the one that communicated the most.
Boucheron generated €56K in MIV® as the model wore a luxurious Boucheron necklace on the night.
About Launchmetrics
Launchmetrics is the leading Brand Performance Cloud used by Fashion, Luxury and Beauty (FLB) executives to connect with the modern consumer in a constantly changing landscape. With over a decade of industry expertise, Launchmetrics helps more than 1,000 customers create inspiring, impactful and measurable experiences.
Its Brand Performance Cloud provides companies with the tools and intelligence they need to
optimize the use of their creative assets, execute powerful brand amplification programs and
measure their brand performance. The company’s AI-driven and proprietary Media Impact Value gives customers the ability to benchmark their performance against 2,000 competitors worldwide.
Launchmetrics’ intelligence empowers these companies to grow their businesses and streamline their processes, bringing a sharp focus to profitability, accountability, and efficiency while enabling the type of quick decision-making required for agility.
Founded in New York and with operating headquarters in Paris, Launchmetrics has employees in ten markets worldwide and offers support in five languages. Launchmetrics has been the trusted brand performance technology to brands worldwide such as Dior, Fendi, Shiseido, and NET-A-PORTER as well as partners like IMG, the Council of Fashion Designers of America, the British Fashion Council, Camera Nazionale Della Moda Italiana and the Fédération de la Haute Couture et de la Mode.
To learn more about Launchmetrics, please visit launchmetrics.com/newsroom and follow
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