touch launches generous data offer in support of Huawei Y7 Prime 2019

Beirut, February 15, 2019: touch, the leading mobile telecommunications and data operator in Lebanon, managed by Zain Group, has collaborated with Huawei Consumer Business Group (CBG) to issue a special bundle package dedicated to the newest device release from Huawei, the Huawei Y7 Prime 2019.

The new bundle allows touch’s customers to exclusively benefit from 12GB of free data valid for six months (2GB/ month) upon the purchase and activation of a new touch magic prepaid line featuring the device. The offer is valid for six weeks starting the 12th of February, and terms and conditions apply.

The new Huawei Y7 Prime 2019 is the perfect match for touch’s powerful 4.5G network and its tech savvy customer base. It features a 6.26-inch Huawei Dewdrop display, 13MP AI Camera with a f/1.8 wide aperture lens, two-day battery and an octa-core Qualcomm SoC Snapdragon 450. Launched at a price of 189 USD the Huawei Y7 Prime 2019 is a very compelling product especially in today’s video-centric social media landscape.

touch’s latest collaboration with Huawei derives from its trust in the company’s popularity in developing highly desirable devices for the market in Lebanon. Touch’s 2019 strategy includes focus on devices providing an end-to-end experience for customers based on value, with more offers and promotions to come.

About touch

touch is the leading mobile operator in Lebanon, managed by Zain Group, the pioneering mobile and data services operator in the Middle East and Africa. In the last thirteen years of operations under Zain’s management, touch has had many success stories, providing cutting-edge services and technology to its consumers.

Drawing from Zain’s regional expertise providing telecommunication and mobile data services to 50 million users, touch has devised and adopted a consumer-centric strategy. touch’s range of services and its 3.9G and 4.5G coverage of all Lebanese territories has allowed it to gain a 54% wireless telecommunication market share in Lebanon. touch employs specialized and competent Lebanese personnel that aims to provide the latest in telecommunication services and products to the local community to help it grow in a more sustainable way.

touch, with the backing of Zain and its cooperation with the Lebanese Ministry of Telecommunications, dedicates all its resources to keeping up with the latest in telecom and mobile data. It offers a 24/7 call center service to cater to the need of its customers for uninterrupted connection.

touch values the local community, perceiving it as a major partner; its mission and vision reflect a dedication to humanitarian, social, and cultural causes, as well as creativity and innovation, which it considers integral to advancing its social responsibility program.

For more, please visit www.touch.com.lb; www.facebook.com/touchlebanon; www.twitter.com/touchlebanon www.instagram.com/touchlebanon; www.youtube.com/touchlebanon; www.linkedin.com/company/touch-lebanon

About Huawei Consumer Business Group (CBG)

Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking second in the world in mobile phone shipments in 2018 according to IDC.

Year on year growth was reflected in Huawei’s rise as a globally recognized premium brand. In 2018, Huawei was named number 48 on BrandZ’s Top 100 Most Valuable Global Brands and number 79 in Forbes World’s Most Valuable Brands. Huawei spent US$13.23 billion on R&D in 2017, accounting for 14.9 percent of its total revenue. According to IPSOS, Huawei’s global brand awareness increased from 81% in 2016 to 86% in 2017. Its overseas brand consideration increased from 37% in 2016 to 44% in 2017. According to EU Industrial R&D Investment Scoreboard (2017): Huawei’s R&D investment ranked No.6.

As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 14 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality.

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